Can Millions of Online Fans Write One Def Jam Song?
In what has to be a branding collaboration first, Yahoo is teaming up with McDonalds and record label Def Jam to encourage music fans to contribute lyrics for a future song by recording artist Ne-Yo. Yahoo Music is hosting an eight week contest on a co-branded site with McDonald's at music.yahoo.com/lyricmakers, where fans can vote on one of four song themes: love, peace, dreams and party