The clock is ticking on the great Google-Yahoo search union of 2008, yet new hurdles keep rising up. The latest challenge: Canada’s Department of Justice has retained a big name litigator, David Kent, to look into the deal’s underpinnings.
Market Watch confirmed with Kent, an anti-trust attorney with Toronto’s McMillan LLP, that he was retained by the DOJ but would say nothing else. As with the appointment of Sanford Litvack by the U.S. DOJ, his involvement doesn’t imply the DOJ will sue over the deal, but it does complicate matters.
Below, an incomplete tally of objections and investigations to the deal on the eve of its scheduled implementation:
- Senators Question Deal’s Benefit to Advertisers
- ANA Formally Objects
- Global Newspaper Group Pans Deal
- European Commission Inspecting Tie-Up
- World Federation of Advertisers Bashes Pact
- U.S. DOJ Hires Litigator to Look Into Deal
While ad fraud has become part of every marketer’s vocabulary, attribution fraud—the practice of gaming outdated attribution models to justify self-serving means—has ... read more
On Monday, Netflix reported that it added 370,000 new subscribers in the U.S. in the third quarter, 20% more than the 300,000 it ... read more
Snapchat Discover has been a hit with publishers that want access to the popular messaging app’s highly-desirable audience, and some reports even ... read more
Little more than a year ago, Facebook CEO Mark Zuckerberg streamed the first live video from Facebook headquarters. In April of this ... read more