CampaignsCancer Research UK uses app to find disease cure

Cancer Research UK uses app to find disease cure

Cancer Research UK has released a new smartphone game, Play to Cure: Genes in Space, which will let users help scientists unravel gene data to find the answers to some of cancer’s toughest questions.

Cancer Research UK has released a new smartphone game, Play to Cure: Genes in Space, which will let users help scientists unravel gene data to find the answers to some of cancer’s toughest questions.

Players must guide a fast-paced spaceship safely along a hazard-strewn intergalactic assault course to collect precious material called ‘Element Alpha’. Each time the player steers the spaceship to follow the Element Alpha path, this information is fed back to Cancer Research UK scientists – cleverly providing analysis of variations in gene data.

Scientists need this information to work out which genes are faulty in cancer patients – so they can develop new drugs that target them, speeding our progress towards personalised medicine. Each section of gene data will be tracked by several different players to ensure accuracy.

Hannah Keartland, citizen science lead for Cancer Research UK, said: “Our world-first Smartphone game is simply out of this world. Not only is it great fun to play – but every single second gamers spend directly helps our work to bring forward the day all cancers are cured. Our scientists’ research produces colossal amounts of data, some of which can only be analysed by the human eye – a process which can take years.

“We hope thousands of people worldwide will play Play to Cure: Genes in Space as often as possible, to help our researchers get through this data. We urge people to give five minutes of their time wherever and whenever they can – whether they’re waiting for their bus to arrive or they’re in the hairdressers having a blow dry. Together, our free moments will help us beat cancer sooner.”

Yet another example of the third sector taking advantage of digital to enhance their own research and company message, users can here to find out more and play the game.

Related Articles

What is rapid-response marketing and how should brands use it?

Campaigns What is rapid-response marketing and how should brands use it?

7m Al Roberts
How retailers and brands responded to Amazon Prime Day

Campaigns How retailers and brands responded to Amazon Prime Day

7m Al Roberts
The top 7 barriers to attribution and how to overcome them

Analyzing Customer Data The top 7 barriers to attribution and how to overcome them

8m Sam Carter
The challenges of attribution: Which channel produces the highest ROI?

Analyzing Customer Data The challenges of attribution: Which channel produces the highest ROI?

9m Sam Carter
How Toys 'R' Us capitalized on a timely sponsorship of a live giraffe cam

Campaigns How Toys 'R' Us capitalized on a timely sponsorship of a live giraffe cam

10m Al Roberts
Influencer marketing: The Good, the Bad, and the Ugly

Campaigns Influencer marketing: The Good, the Bad, and the Ugly

11m Marcela De Vivo
Starbucks' brand suffers following politically-infused announcement

Campaigns Starbucks' brand suffers following politically-infused announcement

12m Al Roberts
Hashtags continue to lose in this year's Super Bowl

Campaigns Hashtags continue to lose in this year's Super Bowl

1y Al Roberts