Cannes Grand Prix Goes to Guinness

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Excellent brand advertising equals excellent entertainment, regardless of the medium, and I always get a kick out of seeing the top-anointed TV spots.

This year’s Grand Prix at Cannes went to BBDO’s noitulovE (“Evolution,” spelled backward) spot for Guinness. An incredible one-minute walk down natural selection memory lane.

Just for kicks, I searched around to see where I could most easily discover the ad online. YouTube was the fastest, with at least five crappy versions readily available. The official gateway for Guinness spots gave a much better video quality but made me jump through some hoops.

Agencies ought to strike more deals with YouTube and the other video aggregators to get their best spots hosted and perhaps featured.

Runner-up: Carlton Draught

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