Cannes Grand Prix Goes to Guinness

Excellent brand advertising equals excellent entertainment, regardless of the medium, and I always get a kick out of seeing the top-anointed TV spots

noituvolE.jpg
Excellent brand advertising equals excellent entertainment, regardless of the medium, and I always get a kick out of seeing the top-anointed TV spots.

This year’s Grand Prix at Cannes went to BBDO’s noitulovE (“Evolution,” spelled backward) spot for Guinness. An incredible one-minute walk down natural selection memory lane.

Just for kicks, I searched around to see where I could most easily discover the ad online. YouTube was the fastest, with at least five crappy versions readily available. The official gateway for Guinness spots gave a much better video quality but made me jump through some hoops.

Agencies ought to strike more deals with YouTube and the other video aggregators to get their best spots hosted and perhaps featured.

Runner-up: Carlton Draught

PlayPlay

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource