Cannes Grand Prix Goes to Guinness
Excellent brand advertising equals excellent entertainment, regardless of the medium, and I always get a kick out of seeing the top-anointed TV spots
Excellent brand advertising equals excellent entertainment, regardless of the medium, and I always get a kick out of seeing the top-anointed TV spots
Excellent brand advertising equals excellent entertainment, regardless of the medium, and I always get a kick out of seeing the top-anointed TV spots.
This year’s Grand Prix at Cannes went to BBDO’s noitulovE (“Evolution,” spelled backward) spot for Guinness. An incredible one-minute walk down natural selection memory lane.
Just for kicks, I searched around to see where I could most easily discover the ad online. YouTube was the fastest, with at least five crappy versions readily available. The official gateway for Guinness spots gave a much better video quality but made me jump through some hoops.
Agencies ought to strike more deals with YouTube and the other video aggregators to get their best spots hosted and perhaps featured.
Runner-up: Carlton Draught
Podcast: Play in new window | Download
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article