Cannes mobile winner case study: Nivea
Nivea's Protégé sunscreen ad won the mobile category at the Cannes Lions International Festival of Creativity. Here's why it did so well.
Nivea's Protégé sunscreen ad won the mobile category at the Cannes Lions International Festival of Creativity. Here's why it did so well.
Nivea’s sunscreen ad, created by FCB Brasil, confidently and innovatively blends traditional mediums of advertising with new technology.
The ad came in the form of a magazine advert for the screenscreen, which contained a strip that could be torn out and turned into a bracelet for a young child. A specially designed app, Nivea Protégé, linked to the bracelet and let you set a distance that your child could wander before an alarm was triggered. The ad was placed in magazines that went to young mothers living near Rio de Janeiro’s beaches.
The ad was really successful, with a 62% increase in Nivea sales in Rio. Creating apps and introducing technology never work without the root of a good idea, and this is a perfect example of how a good idea has been adapted with mobile.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceNew partnership between innovators creates a digital powerhouse, opening up highly targeted omni channel campaigns that can be connected to online and...
View articleLeading transformation, from mobile phones to being in 195 million smart cars (and almost every robot on earth!) Read More...
View article30-second summary: Long term customer retention is critical but it has an operational growth ceiling Successful customer acquisition has no limits and...
View articleA good customer experience provides differentiation for ecommerce as traditional shops reopen Read More...
View articleOracle CX Sales Strategist, Kayleigh Halko highlights how today’s CRM isn’t cutting it for sellers and why AI needs to be injected to help give intell...
View articleHow customer data platforms (CDPs) are proving to be a great value proposition for retailers, enabling better data intelligence and cross-channel mark...
View articleA new guide by data, analytics, and marketing services provider Data Axle profiles five use cases that demonstrate how agencies can use data to offer ...
View articleA new report from Talkwalker highlights that PR today is increasingly digital and social. But there are many opportunities for marcomms professionals ...
View article