Today’s a big day for Carolyn Everson, Facebook’s top marketer. At 5:30 pm (CET), she’ll take the stage at the Palais des Festivals to discuss the evolution of the site and its ad offerings to thousands of clients and agency people.
It’s easily her biggest speaking gig since taking the job in February. But if she’s feeling the pressure, it didn’t show this morning as she took a few minutes to chat with ClickZ on camera.
In the interview, she outlines the main points she plans to make, including the thinking behind Facebook’s “Stories engine,” as the company is calling it. She also talks about the importance of Cannes to Facebook and to the industry at large.
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The explosive growth of video in 2016 makes 2017 an important year for video content and as more publishers are tempted to use it, it’s useful to consider the best strategies to maximise its effectiveness.