Is Cara Delevingne the world’s most digitally inspired supermodel ever? Possibly, if her new live Instagram videos, which show her and her fellow models doing their thang down the runway at the Giles Deacon show for London Fashion Week, are anything to go by.
Having already taken part in shows for tech-savvy fashion brands such as Topshop and Burberry this week, it’s possible that some of the digital prowess exuding from the retailers has rubbed off on the social media-friendly top model, whose fun live instagram vids are definitely a first in the high-pressured world of fashion.
By tagging Giles Deacon and The Love Magazine in the videos however, it looks like the videos might be part of a fun digital marketing campaign to get more consumers interested in what went on at Deacon’s show. With almost 4.5million followers on the social media photo site, it’s no surprise fashion brands around the world are jostling for the attention of Delevingne and her fans.
Brands around the world are increasingly embracing the importance of utilising popular celebrities in their digital campaigns, who can give their own support in the form of social media to help enhance the reputation of a brand and its campaigns.