Carat Interactive Reins Change Hands

Toby Gabriner has taken the helm at top-twenty digital agency Carat Interactive. He replaces longtime President Sarah Fay, who will concentrate her full energy on leading Isobar U.S., the Aegis network that includes Carat Interactive, Freestyle Interactive and the recently acquired iProspect.

Gabriner has been COO at Carat Interactive for 20 months. The agency credits him with boosting integration among its national offices and driving the launch of two successful service divisions: Internet development and performance marketing. Earlier he was president of Freestyle Interactive, acquired by Carat in 2003.

“Toby has been a driver of many of our most important initiatives, both internally and with clients,” said Sarah Fay.

Carat Interactive’s 2004 billings were $480 million, up $150 million over its 2003 revenue.

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