Career Sites Profit from Dot-Bust

The dot-com fallout isn’t hurting everyone in the online space, just ask career sites. Traffic to the 20 leading career-related Web sites increased 47.7 percent among U.S. users from December 2000 to January 2001, according to Alexa Research.

Monster.com led the way with an estimated 615 million page views, followed by HotJobs.com, Headhunter.net, craigslist, and Dice.com. Traffic increased by at least 20 percent at each of the 20 leading career-related sites and by at least 40 percent at 18 of the 20 from December 2000 to January 2001.

“Not all dot-coms are dead. As a result of the downturn in the economy, job search sites are thriving,” said Marc Engel, lead analyst for Alexa Research. “While national unemployment figures are still near historical lows, the cutbacks in Internet-related industries have created a large, available talent pool, one that knows how to find anything online, including jobs. They know that with just a few clicks, they can access job listings organized by geographic region, job type, industry preference, and salary, as well as obtain advice on resume building and interviewing techniques.”

According to Webmergers, a San Francisco firm which acts as a mergers and acquisitions marketplace for Internet companies, 49 dot-coms ceased operations in January 2001, matching the previous monthly high from November 2000.

Monster.com was not only the top-ranked career Web site, according to Alexa, but it was the 13th busiest site overall among U.S. users in January 2001, ahead of Lycos, ZDNet, CNET, MSNBC, and CNN. Among the top 50 sites overall, Alexa found Monster posted the best improvement over December, when it was No. 25. Page views at Monster increased 41.5 percent between December and January, and Monster’s traffic roughly equaled that of its six closest competitors combined.

Three of the top 20 career-related sites saw their traffic more than double between December and January. AECJobBank.com, geared toward the architectural, engineering and construction industries, made the largest Decemeber to January gain, with January traffic nearly tripling over December’s figure. BrassRing.com increased 108 percent and JobTrak.com (a service of Monster.com) increased 105 percent.


Top 10 Career-Related Sites
January 2001
Rank Site Estimated
Page Views

(millions)
Increase
from Dec. 2000
1. Monster.com 614.9 41.5%
2. HotJobs.com 178.3 51.4%
3. Headhunter.net 157.3 62.5%
4. craigslist 98.9 41.7%
5. dice.com 71.5 48.0%
6. JobsOnline.com 56.6 29.0%
7. FlipDog.com 55.6 49.1%
8. CareerBuilder.com 26.6 49.1%
9. Vault.com 19.9 58.2%
10. Net-Temps.com 18.9 56.0%
Source: Alexa Research
Top Employment Sites
Week ending 2/17/01
Rank Site % Audience
Reached
Unique
Users

(000)
1. monster.com 2.7% 2,575
2. jobsonline.com 2.2% 2,087
3. hotjobs.com 1.6% 1,492
4. careerbuilder.com 0.7% 629
5. headhunter.net 0.6% 549
6. flipdog.com 0.3% 307
7. joboptions.com 0.3% 282
8. jobs.com 0.3% 253
9. exp.com 0.2% 228
10. net-temps.com 0.2% 228
Source: PC Data Online

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