More NewscarOrder.com Pays NYC Commuters’ Fares

carOrder.com Pays NYC Commuters' Fares

More than 100,000 commuters were treated to free fares one day earlier thisweek by carOrder.com in what it called a "randomact of kindness" campaign.

More than 100,000 commuters were treated to free fares one day earlier this week by carOrder.com in what it called a “random act of kindness” campaign.

The company paid commuters’ car tolls, bus and subway fares and ferry costs to increase awareness of its “Happy Car Buying.”

The carOrder.com team greeted commuters at Lincoln Tunnel, Holland Tunnel, Grand Central Station and the Staten Island ferry.

Subway and bus riders received $3 metrocards and a complimentary newspaper and motorists reached toll booths to learn that carOrder.com had previously paid their fare.

“Over the coming months, we will have similar events in other cities, such as Los Angeles,” said Brian Stafford, president and co-founder of carOrder.com.

carOrder.com said its eDealer business model has “broken the online car buying mold” with plans to purchase a network of 100 dealer franchises throughout the United States and transform them into the distribution and logistics centers for Internet car sales.

carOrder.com estimates that its eDealer model will reduce the cost per car by $2,000 to $4,000 as compared to the traditional model.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts