StrategyAcquisitionCase study: How comics and credit cards connect

Case study: How comics and credit cards connect

A credit card promotion plus an international comic book convention equals a great opportunity. Here’s how programmatic connected the dots.

When a global financial service provider wanted to reach frequent fliers quickly with a promotion for a high-end UK-based airline credit card, they partnered with programmatic marketing experts Quantcast to get their message to a niche audience.

By working quickly with vast amounts of data, Quantcast was able to identify an international comic convention occurring shortly after the credit card promotion dates. Tapping into a new segment served them well — ultimately 35% of conversions were comic book fans.

Quantcast delves into the technology and techniques used in this campaign and others in “Real-Time Advertising: Financial Sector”, delivering actionable insight into programmatic advertising for niche sectors.

Fill in the form below to download your free copy.

Whitepapers

US Mobile Streaming Behavior

Whitepaper | Mobile US Mobile Streaming Behavior

4y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups

Whitepaper | Actionable Analysis Winning the Data Game: Digital Analytics Tactics for Media Groups

4y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people

Whitepaper | Digital Marketing Learning to win the talent war: how digital marketing can develop its people

7m

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Darrell Alfonso: The attributes of an effective martech stack

Podcast | Marketing Technology Darrell Alfonso: The attributes of an effective martech stack

24h

Darrell Alfonso: The attributes of an effective ma...

A healthy martech stack is much like the human body. It should be functional, efficient, and have longevity. Read More...

View resource