Case study: How comics and credit cards connect
A credit card promotion plus an international comic book convention equals a great opportunity. Here’s how programmatic connected the dots.
When a global financial service provider wanted to reach frequent fliers quickly with a promotion for a high-end UK-based airline credit card, they partnered with programmatic marketing experts Quantcast to get their message to a niche audience.
By working quickly with vast amounts of data, Quantcast was able to identify an international comic convention occurring shortly after the credit card promotion dates. Tapping into a new segment served them well — ultimately 35% of conversions were comic book fans.
Quantcast delves into the technology and techniques used in this campaign and others in “Real-Time Advertising: Financial Sector”, delivering actionable insight into programmatic advertising for niche sectors.
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