Revolutionizing Digital Advertising: How Chase Bank is Changing the Game with Financial Data
Actionable Analysis

Revolutionizing Digital Advertising: How Chase Bank is Changing the Game wi...

1m ClickZ News Staff

Revolutionizing Digital Advertising: How Chase Ban...

Chase Bank introduces Chase Media Solutions, leveraging its vast financial data to pioneer precision-targeted advertising, offering marketers direct a...

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Seven latest marketplace updates you should know
Actionable Analysis

Seven latest marketplace updates you should know

10m Team ClickZ

Seven latest marketplace updates you should know

A column to stay on top of major marketplace updates, facts, and actionable advice to inform strategy Read More...

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ClickZ Data and Data Privacy Round-up Analysis: June Edition
Actionable Analysis

ClickZ Data and Data Privacy Round-up Analysis: June Edition

10m Team ClickZ

ClickZ Data and Data Privacy Round-up Analysis: Ju...

A monthly column to stay on top of major platform updates, facts, and actionable advice to inform strategy Read More...

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ClickZ Social and Search Round-up Analysis: June Edition
Actionable Analysis

ClickZ Social and Search Round-up Analysis: June Edition

10m Team ClickZ

ClickZ Social and Search Round-up Analysis: June E...

A monthly column to stay on top of major platform updates, facts, and actionable advice to inform strategy Read More...

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How are brands performing on TikTok and Snapchat?
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How are brands performing on TikTok and Snapchat?

1y Jamie Bolton

How are brands performing on TikTok and Snapchat?

These newcomers in the landscape of paid social channels, are engaging exceptionally well with new audiences, forcing marketers to understand their pr...

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Overcoming CX shortfalls across digital channels with (and without!) AI
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Overcoming CX shortfalls across digital channels with (and without!) AI

2y Cyril Coste

Overcoming CX shortfalls across digital channels w...

Exclusive advice from global influencer and CXO leader, Cyril Coste on how to amp up your customer experience (CX) strategy and connect AI with digita...

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Elevating customer experience through AI
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Elevating customer experience through AI

3y Helen Yu

Elevating customer experience through AI

Here's how you can pair machine learning and AI to transform how your company delivers customer experience and satisfaction Read More...

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How to use contextual customer feedback to become a truly customer-centric organization
Actionable Analysis

How to use contextual customer feedback to become a truly customer-centric ...

3y Cyril Coste

How to use contextual customer feedback to become ...

Customers appreciate surveys when there is context but how do you ensure there are no lags and loopholes? Read More...

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Key Insights: 2021 Strategic pearls on email and content marketing
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Key Insights: 2021 Strategic pearls on email and content marketing

3y Kamaljeet Kalsi

Key Insights: 2021 Strategic pearls on email and c...

2020 spun the world and we as people, consumers, and brands learned, unlearned, and adapted. This week we look into the two pillars that helped busine...

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How to conduct a digital marketing audit: Advice from industry experts
Actionable Analysis

How to conduct a digital marketing audit: Advice from industry experts

4y Jacqueline Dooley

How to conduct a digital marketing audit: Advice f...

Footprint Digital, a UK-based digital marketing agency, created a comprehensive ebook to help brands, marketers, and agencies conduct effective digita...

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The growing culture of marketing experimentation
Actionable Analysis

The growing culture of marketing experimentation

4y Nick Stoltz

The growing culture of marketing experimentation

Marketers are turning to new methods to analyze the effectiveness of their campaigns, and they are getting more accurate results more quickly with inc...

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Marketers will majorly redefine personalization, influencer marketing and emotion-based strategies
Actionable Analysis

Marketers will majorly redefine personalization, influencer marketing and e...

4y Barry Levine

Marketers will majorly redefine personalization, i...

Gartner predicts 80% of marketers will abandon personalization efforts by 2025, due to lack of ROI. Read More...

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Five lessons for maximizing your online and offline conversions
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Five lessons for maximizing your online and offline conversions

7y Linus Gregoriadis

Five lessons for maximizing your online and offlin...

'The Ultimate Guide to Conversion Rate Optimization (CRO): Online and Offline', ClickZ's recent webinar in partnership with DialogTech, was an insight...

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Seven ways advertisers can deal with brand safety concerns
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Seven ways advertisers can deal with brand safety concerns

7y Al Roberts

Seven ways advertisers can deal with brand safety ...

For years, advertisers have tolerated a big elephant in the room: the fact that their digital ads aren't always appearing where they would want them t...

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5 overlooked but rewarding mobile engagement strategies
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5 overlooked but rewarding mobile engagement strategies

7y Laurynas Skupas

5 overlooked but rewarding mobile engagement strat...

How can marketers master the art of engaging their users on mobile? Here are five often overlooked but rewarding strategies you can use. Read More...

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The power of podcast advertising: Its rising popularity and how to avoid ad-skipping to ensure ROI
Actionable Analysis

The power of podcast advertising: Its rising popularity and how to avoid ad...

7y Guest Writer

The power of podcast advertising: Its rising popul...

Podcasts are an up-and-coming, and increasingly popular, audio medium which give advertisers a new means of connecting with a captive audience. Read M...

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Breaking down the Facebook auction: How to manage rising CPMs and deliver sales
Actionable Analysis

Breaking down the Facebook auction: How to manage rising CPMs and deliver s...

7y Clark Boyd

Breaking down the Facebook auction: How to manage ...

Facebook advertising has come a long way in the past few years, and it provides a highly profitable way for brands either to engage an existing audien...

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Our four favourite findings from the ClickZ Digital Advertising Breakfast
Actionable Analysis

Our four favourite findings from the ClickZ Digital Advertising Breakfast

7y Leonie Mercedes

Our four favourite findings from the ClickZ Digita...

What does the future of paid search and paid social advertising look like? Last Wednesday, ClickZ sought to answer that question, holding its first Di...

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Is it time to rethink your mobile measurements?
Actionable Analysis

Is it time to rethink your mobile measurements?

7y Andrew Warren-Payne

Is it time to rethink your mobile measurements?

With the majority of web activity now occurring on mobile devices, knowing how well a brand performs on mobile is critical. Read More...

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Mobile app vs mobile web - what’s the right answer for retailers?
Actionable Analysis

Mobile app vs mobile web - what’s the right answer for retailers?

7y Chris Camps

Mobile app vs mobile web - what’s the right answer...

Mobile has become a powerful force in the marketing world, forcing retailers to adapt fast. This article explores the benefits of mobile web versus mo...

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Personalisation: the key to profitable discount codes
Actionable Analysis

Personalisation: the key to profitable discount codes

7y Chris Camps

Personalisation: the key to profitable discount co...

In this article, we look at how to use data to tailor discounts to specific customer segments, reducing the cost of customer acquisition and ultimatel...

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How are organisations using digital channels to improve their reach and customer service?
Actionable Analysis

How are organisations using digital channels to improve their reach and cus...

7y Chris Camps

How are organisations using digital channels to im...

As an organisation, finding the right marketing channels is an essential part of your marketing strategy. Read More...

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Data-driven attribution: the cure for discount code abuse?
Acquisition

Data-driven attribution: the cure for discount code abuse?

7y Chris Camps

Data-driven attribution: the cure for discount cod...

When measuring the effectiveness of discount codes, retailers often get it wrong. In this article, we'll look at how data-driven attribution can help ...

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What exactly is a marketing cloud, and do you need one?
Actionable Analysis

What exactly is a marketing cloud, and do you need one?

7y Linus Gregoriadis

What exactly is a marketing cloud, and do you need...

The term ‘marketing cloud’ has gained significant traction in the last few years as major software companies have sought to monetise the growing impor...

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Persona creation: why many marketers are taking the wrong approach
Actionable Analysis

Persona creation: why many marketers are taking the wrong approach

7y Graham Charlton

Persona creation: why many marketers are taking th...

Marketers create personas to better understand their target audience and what it looks like. If marketers can understand potential buyer behaviors, an...

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Google announces Optimize and Session Quality Score
Actionable Analysis

Google announces Optimize and Session Quality Score

8y Clark Boyd

Google announces Optimize and Session Quality Scor...

Google has announced on its Analytics blog and at SMX East the launch of some intriguing updates to its Analytics platform, notably a free version of ...

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Five hard-hitting tips for boosting online conversion rates
Actionable Analysis

Five hard-hitting tips for boosting online conversion rates

8y Robert Mening

Five hard-hitting tips for boosting online convers...

The web doesn’t have a traffic problem, but it has a conversion problem. Read More...

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