'The Ultimate Guide to Conversion Rate Optimization (CRO): Online and Offline', ClickZ's recent webinar in partnership with DialogTech, was an insightful deep dive into how marketers can improve or fine-tune their marketing activities to drive online and phone call conversions.
For years, advertisers have tolerated a big elephant in the room: the fact that their digital ads aren't always appearing where they would want them to.
How can marketers master the art of engaging their users on mobile? Here are five often overlooked but rewarding strategies you can use.
Podcasts are an up-and-coming, and increasingly popular, audio medium which give advertisers a new means of connecting with a captive audience.
Facebook advertising has come a long way in the past few years, and it provides a highly profitable way for brands either to engage an existing audience or grow new ones.
What does the future of paid search and paid social advertising look like? Last Wednesday, ClickZ sought to answer that question, holding its first Digital Advertising Breakfast in London.
With the majority of web activity now occurring on mobile devices, knowing how well a brand performs on mobile is critical.
Mobile has become a powerful force in the marketing world, forcing retailers to adapt fast. This article explores the benefits of mobile web versus mobile apps in terms of investment, engagement and conversion.
In this article, we look at how to use data to tailor discounts to specific customer segments, reducing the cost of customer acquisition and ultimately optimising conversion in the user journey.
As an organisation, finding the right marketing channels is an essential part of your marketing strategy.
In the age of social media and an abundance of content, why is the humble email newsletter suddenly thriving? We look at how the biggest innovations in email marketing have aided the rise of email newsletters, and how you can learn from these for your own newsletter efforts.
Now that you’ve written your high-performing email, there’s one last thing you need to do after you send it: measure how it performs. Unfortunately, not all metrics are made equal. Which is why it’s important to know exactly which metrics to base your email performance assessment off of.
Augmented reality has been given new life in the past few years as an innovative technology that could transform social media as we know it. The latest of these is Instagram, which has just jumped onto the augmented reality bandwagon. What could this mean for the future of Instagram, and how can marketers benefit?
ClickZ’s recent Ultimate Guide to Marketing Automation webinar explored how marketers can harness automation software to boost revenues while also providing a more timely and relevant experience for prospects and customers.
