Five hard-hitting tips for boosting online conversion rates
The web doesn’t have a traffic problem, but it has a conversion problem.
Actionable Analysis
Programmatic advertising: what’s the difference between good and bad data?
Marketers need to know what’s in their data and trim out the filler to provide continuous, data-driven ROI for their brands.
Ofcom dives into ‘digital detox’ data in new report
The 2016 Communications Market Report from Ofcom has shed some fresh light on the latest behavioural trends of UK consumers and how ... read more
How ‘Next Logical Product’ could trigger more email success
As consumers, we live in a real-time world. We have the technology to access the information we need, when and where we want it, and the "when" is usually "now."
Finding intelligence to act on from big data: a five step approach
Every marketer has been sitting with his or her analytics team, reviewing an overwhelming spreadsheet of data points. It tends to hurt ... read more
How Hadoop can help marketers better process data and enhance UX
With a little help from some algorithms and machine learning, marketers may soon be able to tap into the power of Hadoop, ... read more
Five steps to report marketing results like a boss
If you don’t have a boss that expects you to deliver results reports on your programs today, you will in the future. ... read more
Three ways to create insights from consumers’ click histories
Without any action behind it, data is just a bunch of numbers. Clickstream data is particularly valuable, providing insights about what consumers are doing.
17 inspirational examples of data visualization
We can all collect masses of data, but it only becomes useful when we use it to make a clear point. This ... read more
Four key metric groups for B2B marketers
While on the consulting side, I spent a good deal of my time working on B2B technology and healthcare companies. I worked ... read more
