With a little help from some algorithms and machine learning, marketers may soon be able to tap into the power of Hadoop, ... read more
If you don’t have a boss that expects you to deliver results reports on your programs today, you will in the future. ... read more
Without any action behind it, data is just a bunch of numbers. Clickstream data is particularly valuable, providing insights about what consumers are doing.
As both a Googler and ClickZ team member, I recently attended and participated in the always-inspirational ClickZ Live New York event. Along ... read more
Last week I wrote about the general performance of B2B brands on various social channels. One of the most interesting takeaways was ... read more
Customers want to be understood, businesses want to understand them and yet satisfaction surveys have become anything but satisfying. That’s because the ... read more
Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution.