Advertisers focus social media spend on brand awareness
Acquisition

Advertisers focus social media spend on brand awareness

8y Al Roberts

Advertisers focus social media spend on brand awar...

Yesterday, Facebook reported blow-out earnings that handily beat Wall Street analyst expectations. The world’s largest social network generated ...

View article
How effective is 360 video really?
Acquisition

How effective is 360 video really?

8y Sophie Loras

How effective is 360 video really?

Can 360 video advertisements drive more engagements than regular video ads? Google partnered with Columbia Sportswear to find out and discovered it's ...

View article
Six ways high performing CMOs outpace their competitors
Attribution

Six ways high performing CMOs outpace their competitors

8y Mathew Sweezey

Six ways high performing CMOs outpace their compet...

High performing CMOs rate their general businesses health stronger than their direct competitors. This finding comes from the State of Marketing 2016 ...

View article
Get the latest analysis and reports delivered to your inbox daily
After CTR, how do we measure ad effectiveness?
Attribution

After CTR, how do we measure ad effectiveness?

8y Leonie Mercedes

After CTR, how do we measure ad effectiveness?

While CTRs may have worked in the 1990s, and still do have a place in email marketing, when it comes to banner ads, they’re not your friends when it c...

View article
Saying Goodbye to Click-Based Measurement
Analytics

Saying Goodbye to Click-Based Measurement

9y Nadia Tan

Saying Goodbye to Click-Based Measurement

Using proxies such as clicks is no longer valid in this multi-device world. Facebook's Nadia Tan explains why it's time to say goodbye to click-based ...

View article
The Power of Multichannel Attribution at TD Bank [#CZLNY]
Analytics

The Power of Multichannel Attribution at TD Bank [#CZLNY]

9y Stephanie Miller

The Power of Multichannel Attribution at TD Bank [...

In his session at ClickZ Live New York, TD Bank's Nick Necsulescu shared the importance of multichannel attribution in making good marketing optimizat...

View article
50 Digital Marketing Tools to Grow Your Start-Up
Analytics

50 Digital Marketing Tools to Grow Your Start-Up

9y Bryan Eisenberg

50 Digital Marketing Tools to Grow Your Start-Up

This list of 50 tools can help you boost your digital marketing start-up in every aspect, from SEO to social media to email. Read More...

View article
What a Used Car Salesman Can Teach You About Empathy
Analytics

What a Used Car Salesman Can Teach You About Empathy

9y Bryan Eisenberg

What a Used Car Salesman Can Teach You About Empat...

There's a big difference between selling and helping customers buy what you sell. Do you know what it is? Read More...

View article
Can Your Company Deliver What Marketing Promises?
Analytics

Can Your Company Deliver What Marketing Promises?

9y Bryan Eisenberg

Can Your Company Deliver What Marketing Promises?

As marketers are given better tools for storytelling, it may become harder for companies to deliver on the promises they are making. Read More...

View article
Jerry Seinfeld’s Branding Punch Line
Analytics

Jerry Seinfeld’s Branding Punch Line

9y Bryan Eisenberg

Jerry Seinfeld’s Branding Punch Line

There can be a huge discrepancy between what companies think they are promising and what customers actually receive. How can you fix this for your bra...

View article
Show Us Your Briefs
Analytics

Show Us Your Briefs

10y Bryan Eisenberg

Show Us Your Briefs

High-quality creative execution is rarely the direct result of a creative brief. But that can be changed! We want to see your briefs so we can help yo...

View article
A 217% Lift Every Content Marketer Should Be Getting, But Will You?
Analytics

A 217% Lift Every Content Marketer Should Be Getting, But Will You?

10y Bryan Eisenberg

A 217% Lift Every Content Marketer Should Be Getti...

Taking the time to test different headline options could give you a huge boost in the amount of traffic your content marketing can generate - it's wor...

View article
How to Manage a Legendary Brand
Analytics

How to Manage a Legendary Brand

10y Bryan Eisenberg

How to Manage a Legendary Brand

Using Amazon as an example, it's clear that a narrative-based approach can help a business see improved results in execution, communication, and testi...

View article
Google Satellite Internet Project Will Cost More Than $1 Billion
Analytics

Google Satellite Internet Project Will Cost More Than $1 Billion

10y Carly Page

Google Satellite Internet Project Will Cost More T...

Google is apparently looking to extend Internet access across the globe by spending big on new satellites. Read More...

View article
How to Design High-Converting Mobile Landing Pages
Analytics

How to Design High-Converting Mobile Landing Pages

10y Bryan Eisenberg

How to Design High-Converting Mobile Landing Pages

This column comes in video form, with a visual explanation of how to design high-converting landing pages for mobile. Read More...

View article
Upgradeability, Extensibility, and the Re-Sale Market
Analytics

Upgradeability, Extensibility, and the Re-Sale Market

10y Jack Aaronson

Upgradeability, Extensibility, and the Re-Sale Mar...

It's a shame that more industries, like the Certified Pre-Owned car industry, don't give second owners the extensibilty they expect. Without the possi...

View article
#CZLNY: Amazon’s Performance Secrets
Analytics

#CZLNY: Amazon’s Performance Secrets

10y Bryan Eisenberg

#CZLNY: Amazon’s Performance Secrets

For years we have paid careful attention to Amazon's successes. This column shares a few secrets about what makes the company so incredibly successful...

View article
The Isolation of Social Media
Analytics

The Isolation of Social Media

10y Jack Aaronson

The Isolation of Social Media

As younger generations grow increasingly dependent on isolating technology to stay in touch, perhaps a new breed of social media services that aim to ...

View article
SXSW, Not All That Keeps CMOs Up at Night
Analytics

SXSW, Not All That Keeps CMOs Up at Night

10y Bryan Eisenberg

SXSW, Not All That Keeps CMOs Up at Night

Data breach, identity protection, customer security - these are terms that never concerned marketers much. But as we head into SXSW this year, markete...

View article
It’s OK for the Old Dinosaurs to Die
Analytics

It’s OK for the Old Dinosaurs to Die

10y Jack Aaronson

It’s OK for the Old Dinosaurs to Die

If cable companies can modernize and improve their customer service, they will be on their way to competing with the more modern companies. But contin...

View article
Super Bowl 2014 Advertisers: Did They Win the Search Game?
Analytics

Super Bowl 2014 Advertisers: Did They Win the Search Game?

10y Bryan Eisenberg

Super Bowl 2014 Advertisers: Did They Win the Sear...

A look at which brands managed to capture search and meet the expectations of potential customers arriving at their landing pages, and which ones did ...

View article
Why Everything You Thought About Mobile Might Be Wrong
Analytics

Why Everything You Thought About Mobile Might Be Wrong

10y Bryan Eisenberg

Why Everything You Thought About Mobile Might Be W...

When was the last time you and your executives watched users try to find things on your mobile experience? Read More...

View article
3 Digital Marketing Trends to Watch Out For in 2014
Analytics

3 Digital Marketing Trends to Watch Out For in 2014

10y Jack Aaronson

3 Digital Marketing Trends to Watch Out For in 201...

With 2013 completely behind us, it's time to set your sights on upcoming digital marketing trends; some new, but others familiar and evolving. Read Mo...

View article
Complex Sales and the Persona Creation Process
Analytics

Complex Sales and the Persona Creation Process

10y Bryan Eisenberg

Complex Sales and the Persona Creation Process

These are the four factors that will determine the intricacy of your digital ecosystem's persuasive process and that define a complex sale. Read More...

View article
Social Logins: Maximizing Conversions & Engagement
Analytics

Social Logins: Maximizing Conversions & Engagement

10y Bryan Eisenberg

Social Logins: Maximizing Conversions & Engage...

Bryan Eisenberg shares tips to help marketers improve their blog conversions, whether for leads, customers, subscribers, engagement or other goals. Re...

View article
Google Glass: Half Empty or Half Full?
Analytics

Google Glass: Half Empty or Half Full?

10y Jack Aaronson

Google Glass: Half Empty or Half Full?

Google Glass has very few "applications" as we know them. Columnist Jack Aaronson shares his experience using Google Glass and contemplates the marke...

View article
Interactive Wireframing Comes of Age
Analytics

Interactive Wireframing Comes of Age

10y Jack Aaronson

Interactive Wireframing Comes of Age

If you are still making plain old static wireframes, it's time to start adding life to them: a clearer understanding of your project's flow will save ...

View article