A 7-Point Spring Cleaning Checklist
Analytics

A 7-Point Spring Cleaning Checklist

11y Idris Nagri

A 7-Point Spring Cleaning Checklist

Tidy up your website and marketing efforts with these tips. Read More...

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Jeff Bezos' Secrets to High Conversion Rates
Analytics

Jeff Bezos' Secrets to High Conversion Rates

11y Idris Nagri

Jeff Bezos' Secrets to High Conversion Rates

For you to achieve your goals, visitors must first achieve theirs. Read More...

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How Ajax Saved Us Money During Scope Creep
Analytics

How Ajax Saved Us Money During Scope Creep

11y Idris Nagri

How Ajax Saved Us Money During Scope Creep

While the benefits of using Ajax typically come in the form of enhanced user experience, there is more under the covers of this paradigm that leads to...

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Adopting a Culture of Experimentation
Analytics

Adopting a Culture of Experimentation

11y Idris Nagri

Adopting a Culture of Experimentation

To change an organization's culture to being customer focused you must remove the data and work silos and have leadership that supports and rewards ri...

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Leadership in the Age of Agility Experimentation
Analytics

Leadership in the Age of Agility Experimentation

11y Idris Nagri

Leadership in the Age of Agility Experimentation

Research for research's sake is dead; what matters is using the "lean experimentation loop" to turn an idea with "leap of faith assumptions" into an e...

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Comparing the Anatomy of B2B Landing Pages [Video]
Analytics

Comparing the Anatomy of B2B Landing Pages [Video]

11y Idris Nagri

Comparing the Anatomy of B2B Landing Pages [Video]

Learn how you and your designer should be working together to set the priorities for your landing page. Read More...

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Google Glass and the Future of Customer Service and Usability Testing
Analytics

Google Glass and the Future of Customer Service and Usability Testing

11y Idris Nagri

Google Glass and the Future of Customer Service an...

The possibilities for Google Glass are limitless, assuming Google provides an API that makes programming these types of applications easy. Read More...

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Use the Data
Analytics

Use the Data

11y Idris Nagri

Use the Data

Unlike many other parts of marketing, PPC advertising when set up properly should be an almost completely data-driven effort. Read More...

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Caching in on Internet Memes
Analytics

Caching in on Internet Memes

11y Idris Nagri

Caching in on Internet Memes

How can your brand cleverly insert itself into these new viral phenomena? Read More...

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PPC Pro - You're Being Replaced
Analytics

PPC Pro - You're Being Replaced

11y Idris Nagri

PPC Pro - You're Being Replaced

With the speed at which technology evolves, and the vast opportunity for optimization in most accounts, PPC management is ready for this evolution and...

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Putting the 'Person' Back Into 'Personalization'
Analytics

Putting the 'Person' Back Into 'Personalization'

11y Idris Nagri

Putting the 'Person' Back Into 'Personalization'

Remember, there is nothing more personal than the connection two people have when talking, sharing ideas, and helping each other. Read More...

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Why You Won't Crush It This Year!
Analytics

Why You Won't Crush It This Year!

11y Idris Nagri

Why You Won't Crush It This Year!

But maybe you can if you put the proper marketing analytics framework in place, are sure the right people are accountable for your marketing results, ...

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Fanning the Flames of Big Data
Analytics

Fanning the Flames of Big Data

11y Idris Nagri

Fanning the Flames of Big Data

'If we can help fan the flames of big data, maybe CEOs would start to trust CMOs and their teams, CMOs would become data analytics-driven, and we woul...

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2013: The Year of Reinvention
Analytics

2013: The Year of Reinvention

11y Idris Nagri

2013: The Year of Reinvention

If a movie theater chain can reinvent movie watching, surely you can take a stern look at your own business and see how to kick it up a notch in 2013....

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Content Marketing: Superheroes Teach the Art of Storytelling
Analytics

Content Marketing: Superheroes Teach the Art of Storytelling

11y Idris Nagri

Content Marketing: Superheroes Teach the Art of St...

Effective content marketing is about mastering the art of storytelling. Facts tell, but stories sell. Read More...

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Starting Anew in 2013: Learning From the Mayans
Analytics

Starting Anew in 2013: Learning From the Mayans

11y Idris Nagri

Starting Anew in 2013: Learning From the Mayans

Let's take this once-in-a-lifetime opportunity to honor the cycling of the Mayan calendar (as well as our own new year) and apply some Mayan lessons t...

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The CMO's Marketing Analytics Optimization Framework
Analytics

The CMO's Marketing Analytics Optimization Framework

11y Idris Nagri

The CMO's Marketing Analytics Optimization Framewo...

Create an organization that can manage your marketing efforts with true accountability and react to changes in real time as needed. Read More...

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Why Vendors Need Better Targeted Marketing
Analytics

Why Vendors Need Better Targeted Marketing

11y Idris Nagri

Why Vendors Need Better Targeted Marketing

When you market are you doing it in a format that shows off your strengths and uniquely represents your services? Read More...

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Your CEO Doesn't Trust That You're Doing Your Job!
Analytics

Your CEO Doesn't Trust That You're Doing Your Job!

11y Idris Nagri

Your CEO Doesn't Trust That You're Doing Your Job!

Let's make a resolution to make 2013 the year marketers regain trust from their CEOs and become obsessed with business performance. Read More...

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The About Us Page in a Social World
Analytics

The About Us Page in a Social World

11y Idris Nagri

The About Us Page in a Social World

How are we supposed to get consumers to like us, share our values, and feel validated by doing business with us if we don't connect with them on a hum...

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Adding the Wow Factor
Analytics

Adding the Wow Factor

11y Idris Nagri

Adding the Wow Factor

If you don't have a wow factor, how do you expect to compete in a marketplace dominated by companies striving for something better than just the statu...

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The ROI of Employees Is Just As Important
Analytics

The ROI of Employees Is Just As Important

12y Idris Nagri

The ROI of Employees Is Just As Important

Are you stopping your own growth by preventing your staff from living up to their potential within your company? Read More...

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Just One Thing
Analytics

Just One Thing

12y Idris Nagri

Just One Thing

Reorganize your organization to be adept at prioritizing and executing on changes in the marketplace in nearly real time. Read More...

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Do You Roku?
Analytics

Do You Roku?

12y Idris Nagri

Do You Roku?

It may be time to learn about this new device because new owners are going to be looking for content channels. Read More...

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Mastering Conversion Rate Optimization?
Analytics

Mastering Conversion Rate Optimization?

12y Idris Nagri

Mastering Conversion Rate Optimization?

First you must master these six principles. Read More...

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Twitter Partners With Nielsen for Brand Campaign Surveys
Analytics

Twitter Partners With Nielsen for Brand Campaign Surveys

12y Idris Nagri

Twitter Partners With Nielsen for Brand Campaign S...

For the past few weeks a handful of key strategic brand partners across industries have been running surveys to test brand impact of their ads on the ...

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Exceeding/Managing Expectations When You're on Top
Analytics

Exceeding/Managing Expectations When You're on Top

12y Idris Nagri

Exceeding/Managing Expectations When You're on Top

How to build anticipation for your new product launch while at the same time managing expectations so no one is disappointed. Read More...

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