Ofcom dives into ‘digital detox’ data in new report
Actionable Analysis

Ofcom dives into ‘digital detox’ data in new report

8y Luke Richards

Ofcom dives into ‘digital detox’ data in new repor...

The 2016 Communications Market Report from Ofcom has shed some fresh light on the latest behavioural trends of UK consumers and how they are connectin...

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How 'Next Logical Product' could trigger more email success
Actionable Analysis

How 'Next Logical Product' could trigger more email success

8y Ryan Phelan

How 'Next Logical Product' could trigger more emai...

As consumers, we live in a real-time world. We have the technology to access the information we need, when and where we want it, and the "when" is usu...

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Finding intelligence to act on from big data: a five step approach
Actionable Analysis

Finding intelligence to act on from big data: a five step approach

8y Evan Magliocca

Finding intelligence to act on from big data: a fi...

Every marketer has been sitting with his or her analytics team, reviewing an overwhelming spreadsheet of data points. It tends to hurt your eyes and y...

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How Hadoop can help marketers better process data and enhance UX
Actionable Analysis

How Hadoop can help marketers better process data and enhance UX

8y Jay Marwaha

How Hadoop can help marketers better process data ...

With a little help from some algorithms and machine learning, marketers may soon be able to tap into the power of Hadoop, a programming framework that...

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Five steps to report marketing results like a boss
Acquisition

Five steps to report marketing results like a boss

8y Adam Singer

Five steps to report marketing results like a boss

If you don’t have a boss that expects you to deliver results reports on your programs today, you will in the future. But regardless of your current or...

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Three ways to create insights from consumers’ click histories
Actionable Analysis

Three ways to create insights from consumers’ click histories

8y Deren Baker

Three ways to create insights from consumers’ clic...

Without any action behind it, data is just a bunch of numbers. Clickstream data is particularly valuable, providing insights about what consumers are ...

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17 inspirational examples of data visualization
Actionable Analysis

17 inspirational examples of data visualization

8y Graham Charlton

17 inspirational examples of data visualization

We can all collect masses of data, but it only becomes useful when we use it to make a clear point. This is where data visualization comes in. Showing...

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Four key metric groups for B2B marketers
Actionable Analysis

Four key metric groups for B2B marketers

8y Adam Singer

Four key metric groups for B2B marketers

While on the consulting side, I spent a good deal of my time working on B2B technology and healthcare companies. I worked on digital marketing and an...

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Taking your analytics practice to the next level: summary of ClickZ Live NYC panel
Actionable Analysis

Taking your analytics practice to the next level: summary of ClickZ Live NY...

8y Adam Singer

Taking your analytics practice to the next level: ...

As both a Googler and ClickZ team member, I recently attended and participated in the always-inspirational ClickZ Live New York event. Along with Kat...

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How three financial service brands are killing it on Instagram and Pinterest
Actionable Analysis

How three financial service brands are killing it on Instagram and Pinteres...

8y Matt Owen

How three financial service brands are killing it ...

Last week I wrote about the general performance of B2B brands on various social channels. One of the most interesting takeaways was that, despite the ...

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Customers don’t want to be surveyed but they do want to be heard
Actionable Analysis

Customers don’t want to be surveyed but they do want to be heard

8y Dale Roberts

Customers don’t want to be surveyed but they do wa...

Customers want to be understood, businesses want to understand them and yet satisfaction surveys have become anything but satisfying. That’s because ...

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Blenheim Chalcot acquires analytics firm iJento
Acquisition

Blenheim Chalcot acquires analytics firm iJento

8y Graham Charlton

Blenheim Chalcot acquires analytics firm iJento

Last week, Blenheim Chalcot announced the acquisition of customer journey analytics firm iJento. I’ve been talking to Jonathan Attwood, CEO of f...

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Six tips on measurement from the IAB Programmatic Marketplace
Actionable Analysis

Six tips on measurement from the IAB Programmatic Marketplace

8y Mike O'Brien

Six tips on measurement from the IAB Programmatic ...

Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution. Read More...

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25 useful metrics to measure content marketing success
Actionable Analysis

25 useful metrics to measure content marketing success

8y Graham Charlton

25 useful metrics to measure content marketing suc...

Content marketing has been widely adopted but how are people measuring whether it works or not? Which metrics should we be looking at? The answer to t...

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Three digital dilemmas that are really opportunities
Actionable Analysis

Three digital dilemmas that are really opportunities

8y Catherine Magoffin

Three digital dilemmas that are really opportuniti...

Marketers can begin to work on solutions to achieve new levels of consumer value, satisfaction, and engagement by addressing these three digital dilem...

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3 changes that will re-make your analytics
Actionable Analysis

3 changes that will re-make your analytics

8y Andrew Edwards

3 changes that will re-make your analytics

In addition to modifying how tags are managed and where they are placed, you can refine your analytics strategy and improve data collection accuracy b...

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Stay Out of the Weeds: Plan Your Analytics Before Planting Your Code
Actionable Analysis

Stay Out of the Weeds: Plan Your Analytics Before Planting Your Code

9y Andrew Edwards

Stay Out of the Weeds: Plan Your Analytics Before ...

When updating and optimizing analytics functions the final product is only as good as the preparation. These insights can help you execute an effectiv...

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Real-Time Analytics: What Is It Good For?
Actionable Analysis

Real-Time Analytics: What Is It Good For?

9y David Sprinkle

Real-Time Analytics: What Is It Good For?

Having difficulty determining how to efficiently incorporate real-time data into your business strategy? Here are five ways digital marketers can effe...

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So, What's the Story Here?
Actionable Analysis

So, What's the Story Here?

9y Neil Mason

So, What's the Story Here?

In addition to exhibiting facts and figures, analytical data should communicate a comprehensible narrative. Use these methods to construct a clear sto...

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4 Tips to Get Measurement Right Upfront
Actionable Analysis

4 Tips to Get Measurement Right Upfront

9y Adam Singer

4 Tips to Get Measurement Right Upfront

Since the best data is your own, you should start by analyzing your owned channels, and then defining conversion and reporting times, and giving all p...

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Venturing into a New Market? Ask These Questions Before Analyzing Your Data
Actionable Analysis

Venturing into a New Market? Ask These Questions Before Analyzing Your Data

9y ClickZ News Staff

Venturing into a New Market? Ask These Questions B...

Modern marketers embrace analytics as critical to their business operations - that's a given. Read More...

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CMOs: Read This Before Choosing Your Predictive Marketing Solution
Actionable Analysis

CMOs: Read This Before Choosing Your Predictive Marketing Solution

9y ClickZ News Staff

CMOs: Read This Before Choosing Your Predictive Ma...

Data is the heart of market exploration today. Now more than ever before, CMOs have access to petabytes of customer information and dozens of analytic...

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How to Staff an Analytics Team
Actionable Analysis

How to Staff an Analytics Team

9y David Sprinkle

How to Staff an Analytics Team

Since the demand for analytics professionals outweighs the supply, this columnists outlines which roles are best kept in-house and which ones you shou...

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One Metric is All You Need
Actionable Analysis

One Metric is All You Need

9y Andrew Edwards

One Metric is All You Need

Data algorithms should be focused on that one metric you need most - the "golden metric" - which also happens to be the one metric complex analytics o...

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"Digital is Destroying Everything" and Why I Wrote It
Actionable Analysis

"Digital is Destroying Everything" and Why I Wrote It

9y Andrew Edwards

"Digital is Destroying Everything" and Why I Wrote...

Despite the self-admittedly clickbait title, this columnist's new book is about the things that digital innovations has eclipsed, many of which were o...

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Civil Rights: Turning Data into Action
Actionable Analysis

Civil Rights: Turning Data into Action

9y Andrew Edwards

Civil Rights: Turning Data into Action

Smartphones and social media have made everyone aware of recent police brutality, but it's still happening. This illustrates the disconnect between da...

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Lessons From a Recent Analysis
Actionable Analysis

Lessons From a Recent Analysis

9y David Sprinkle

Lessons From a Recent Analysis

A recent client analysis taught columnist David Sprinkle that marketers must trust the data, not necessarily their instincts! Read More...

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