Three ways to create insights from consumers’ click histories

Actionable Analysis Three ways to create insights from consumers’ click histories

5y Deren Baker

Three ways to create insights from consumers’ clic...

Without any action behind it, data is just a bunch of numbers. Clickstream data is particularly valuable, providing insights about what consumers are ...

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17 inspirational examples of data visualization

Actionable Analysis 17 inspirational examples of data visualization

5y Graham Charlton

17 inspirational examples of data visualization

We can all collect masses of data, but it only becomes useful when we use it to make a clear point. This is where data visualization comes in. Showing...

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Four key metric groups for B2B marketers

Actionable Analysis Four key metric groups for B2B marketers

6y Adam Singer

Four key metric groups for B2B marketers

While on the consulting side, I spent a good deal of my time working on B2B technology and healthcare companies. I worked on digital marketing and an...

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Taking your analytics practice to the next level: summary of ClickZ Live NYC panel

Actionable Analysis Taking your analytics practice to the next level: summary of ClickZ Live NYC panel

6y Adam Singer

Taking your analytics practice to the next level: ...

As both a Googler and ClickZ team member, I recently attended and participated in the always-inspirational ClickZ Live New York event. Along with Kat...

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How three financial service brands are killing it on Instagram and Pinterest

Actionable Analysis How three financial service brands are killing it on Instagram and Pinterest

6y Matt Owen

How three financial service brands are killing it ...

Last week I wrote about the general performance of B2B brands on various social channels. One of the most interesting takeaways was that, despite the ...

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Customers don’t want to be surveyed but they do want to be heard

Actionable Analysis Customers don’t want to be surveyed but they do want to be heard

6y Dale Roberts

Customers don’t want to be surveyed but they do wa...

Customers want to be understood, businesses want to understand them and yet satisfaction surveys have become anything but satisfying. That’s because ...

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Blenheim Chalcot acquires analytics firm iJento

Acquisition Blenheim Chalcot acquires analytics firm iJento

6y Graham Charlton

Blenheim Chalcot acquires analytics firm iJento

Last week, Blenheim Chalcot announced the acquisition of customer journey analytics firm iJento. I’ve been talking to Jonathan Attwood, CEO of f...

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Six tips on measurement from the IAB Programmatic Marketplace

Actionable Analysis Six tips on measurement from the IAB Programmatic Marketplace

6y Mike O'Brien

Six tips on measurement from the IAB Programmatic ...

Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution. Read More...

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25 useful metrics to measure content marketing success

Actionable Analysis 25 useful metrics to measure content marketing success

6y Graham Charlton

25 useful metrics to measure content marketing suc...

Content marketing has been widely adopted but how are people measuring whether it works or not? Which metrics should we be looking at? The answer to t...

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Three digital dilemmas that are really opportunities

Actionable Analysis Three digital dilemmas that are really opportunities

6y Catherine Magoffin

Three digital dilemmas that are really opportuniti...

Marketers can begin to work on solutions to achieve new levels of consumer value, satisfaction, and engagement by addressing these three digital dilem...

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3 changes that will re-make your analytics

Actionable Analysis 3 changes that will re-make your analytics

6y Andrew Edwards

3 changes that will re-make your analytics

In addition to modifying how tags are managed and where they are placed, you can refine your analytics strategy and improve data collection accuracy b...

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Stay Out of the Weeds: Plan Your Analytics Before Planting Your Code

Actionable Analysis Stay Out of the Weeds: Plan Your Analytics Before Planting Your Code

6y Andrew Edwards

Stay Out of the Weeds: Plan Your Analytics Before ...

When updating and optimizing analytics functions the final product is only as good as the preparation. These insights can help you execute an effectiv...

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Real-Time Analytics: What Is It Good For?

Actionable Analysis Real-Time Analytics: What Is It Good For?

6y David Sprinkle

Real-Time Analytics: What Is It Good For?

Having difficulty determining how to efficiently incorporate real-time data into your business strategy? Here are five ways digital marketers can effe...

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So, What's the Story Here?

Actionable Analysis So, What's the Story Here?

6y Neil Mason

So, What's the Story Here?

In addition to exhibiting facts and figures, analytical data should communicate a comprehensible narrative. Use these methods to construct a clear sto...

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4 Tips to Get Measurement Right Upfront

Actionable Analysis 4 Tips to Get Measurement Right Upfront

6y Adam Singer

4 Tips to Get Measurement Right Upfront

Since the best data is your own, you should start by analyzing your owned channels, and then defining conversion and reporting times, and giving all p...

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Venturing into a New Market? Ask These Questions Before Analyzing Your Data

Actionable Analysis Venturing into a New Market? Ask These Questions Before Analyzing Your Data

6y ClickZ News Staff

Venturing into a New Market? Ask These Questions B...

Modern marketers embrace analytics as critical to their business operations - that's a given. Read More...

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CMOs: Read This Before Choosing Your Predictive Marketing Solution

Actionable Analysis CMOs: Read This Before Choosing Your Predictive Marketing Solution

6y ClickZ News Staff

CMOs: Read This Before Choosing Your Predictive Ma...

Data is the heart of market exploration today. Now more than ever before, CMOs have access to petabytes of customer information and dozens of analytic...

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How to Staff an Analytics Team

Actionable Analysis How to Staff an Analytics Team

6y David Sprinkle

How to Staff an Analytics Team

Since the demand for analytics professionals outweighs the supply, this columnists outlines which roles are best kept in-house and which ones you shou...

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One Metric is All You Need

Actionable Analysis One Metric is All You Need

6y Andrew Edwards

One Metric is All You Need

Data algorithms should be focused on that one metric you need most - the "golden metric" - which also happens to be the one metric complex analytics o...

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"Digital is Destroying Everything" and Why I Wrote It

Actionable Analysis "Digital is Destroying Everything" and Why I Wrote It

7y Andrew Edwards

"Digital is Destroying Everything" and Why I Wrote...

Despite the self-admittedly clickbait title, this columnist's new book is about the things that digital innovations has eclipsed, many of which were o...

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Civil Rights: Turning Data into Action

Actionable Analysis Civil Rights: Turning Data into Action

7y Andrew Edwards

Civil Rights: Turning Data into Action

Smartphones and social media have made everyone aware of recent police brutality, but it's still happening. This illustrates the disconnect between da...

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Lessons From a Recent Analysis

Actionable Analysis Lessons From a Recent Analysis

7y David Sprinkle

Lessons From a Recent Analysis

A recent client analysis taught columnist David Sprinkle that marketers must trust the data, not necessarily their instincts! Read More...

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5 Steps to Content Optimization

Actionable Analysis 5 Steps to Content Optimization

7y Andrew Edwards

5 Steps to Content Optimization

These five steps, which range from defining your drivers to measuring success, will help you optimize your content marketing. Read More...

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Why You Should Use Analytics to Discover & Optimize Your Best Archival Content

Actionable Analysis Why You Should Use Analytics to Discover & Optimize Your Best Archival Content

7y Adam Singer

Why You Should Use Analytics to Discover & Opt...

Real-time content can certainly be valuable, but there's a place for archival content in your marketing strategy as well. Read More...

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5 Mistakes to Avoid When Deploying Analytics

Actionable Analysis 5 Mistakes to Avoid When Deploying Analytics

7y David Sprinkle

5 Mistakes to Avoid When Deploying Analytics

If you can avoid these five common mistakes when deploying your analytics, you will save yourselves, and your clients, a lot of trouble. Read More...

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Why You Need Pay-for-Performance Analytics

Actionable Analysis Why You Need Pay-for-Performance Analytics

7y Andrew Edwards

Why You Need Pay-for-Performance Analytics

It's rare to find a company that suggests to its clients that it be paid on performance - but wouldn't it be nice if that were the standard? Read More...

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Agency Professionals: Metrics for Your Personal Success Dashboard

Actionable Analysis Agency Professionals: Metrics for Your Personal Success Dashboard

7y Adam Singer

Agency Professionals: Metrics for Your Personal Su...

Creating an analytics dashboard that charts your personal successes at your agency can be beneficial for both you and your company - here's how to do ...

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