The 2016 Communications Market Report from Ofcom has shed some fresh light on the latest behavioural trends of UK consumers and how ... read more
As consumers, we live in a real-time world. We have the technology to access the information we need, when and where we want it, and the "when" is usually "now."
Every marketer has been sitting with his or her analytics team, reviewing an overwhelming spreadsheet of data points. It tends to hurt ... read more
With a little help from some algorithms and machine learning, marketers may soon be able to tap into the power of Hadoop, ... read more
If you don’t have a boss that expects you to deliver results reports on your programs today, you will in the future. ... read more
Without any action behind it, data is just a bunch of numbers. Clickstream data is particularly valuable, providing insights about what consumers are doing.
As both a Googler and ClickZ team member, I recently attended and participated in the always-inspirational ClickZ Live New York event. Along ... read more
Last week I wrote about the general performance of B2B brands on various social channels. One of the most interesting takeaways was ... read more