Measuring correctly can help marketers ensure they are employing the right techniques and not wasting their budgets.
When dealing with a complex sales cycle on a complex site, content optimization can be tricky. But Web analytics can help - here's how.
A look at what might be ahead this year in terms of Web analytics, including progress in attribution, tag management, and data layer standardization.
These three tools from Google Analytics should help ensure that your campaigns are running as smoothly as possible. Have you started using these yet?
The new additions to AdWords for video will help marketers create ads that people choose to watch.
These five tips will help minimize the amount of stress, confusion, and aggravation during analytics deployment. Are you using these strategies?
Although many jump to training as the answer to their analytics woes, training alone may not solve all your problems.
This holiday season, real-time analytics could help marketers keep up with the successes (or failures) of their campaigns, and make the necessary adjustments.
Don't use UTM tagging already? Here is a look at what UTM tags are, how brands could use them, and why they should incorporate UTM to maximize digital marketing strategies.
An actionable example, focusing on YouTube comments, of how to go about using the data behind text to better understand consumer trends and behavior.