Although many jump to training as the answer to their analytics woes, training alone may not solve all your problems.
This holiday season, real-time analytics could help marketers keep up with the successes (or failures) of their campaigns, and make the necessary adjustments.
Don't use UTM tagging already? Here is a look at what UTM tags are, how brands could use them, and why they should incorporate UTM to maximize digital marketing strategies.
An actionable example, focusing on YouTube comments, of how to go about using the data behind text to better understand consumer trends and behavior.
Google Analytics Advocate Adam Singer explores the use of data in order to communicate and tell your company story.
These may not be the first things you think of when it comes to managing your analytics projects, but they will help you keep your analytics customers happy, whether they're internal or external.
Internet radio service Pandora is offering its listener data to its artists in an attempt to help struggling musicians better target audiences.
The advent of digital (read: measurable) content distribution from the creators of some of the best entertainment in the world will have a huge impact on the world of digital video analytics.
Data layers provide a standardized format for developers, making it much easier to track or make changes. Are you using data layers in your analytics strategy?
There are three important areas of metrics that publishers should use to measure their performance, which include ad/monetization metrics, audience behavior metrics, and delivery/community metrics.