Enterprises: Fix These 3 Analytics Challenges Now
Actionable Analysis

Enterprises: Fix These 3 Analytics Challenges Now

10y Andrew Edwards

Enterprises: Fix These 3 Analytics Challenges Now

These three analytics fixes, while they may be tricky to implement, are essential to helping you better manage your campaigns and your business as a w...

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Why Blogging Still Matters: Data, Distribution, and Ownership of Content
Actionable Analysis

Why Blogging Still Matters: Data, Distribution, and Ownership of Content

10y Adam Singer

Why Blogging Still Matters: Data, Distribution, an...

Blogs are still important tools for brands because they allow marketers to maintain full control of their content, and the analysis they can run on th...

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Enhanced E-Commerce, Enhanced Actions
Actionable Analysis

Enhanced E-Commerce, Enhanced Actions

10y Robert Miller

Enhanced E-Commerce, Enhanced Actions

A new feature, Enhanced E-Commerce, allows Universal Analytics users to dig deeper into their e-commerce data in order to better their marketing effor...

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Finding Comparable Tools to Google’s in China
Actionable Analysis

Finding Comparable Tools to Google’s in China

10y Eddie Choi

Finding Comparable Tools to Google’s in China

Google is currently not an option for marketers in China. Here are ways to get around that hurdle by using comparable tools from other sources. Read M...

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Media Optimizations Made Easy
Actionable Analysis

Media Optimizations Made Easy

10y Robert Miller

Media Optimizations Made Easy

A look at how Google Analytics made it easier than ever for marketers to quickly and effectively gain insights into their marketing campaigns. Read Mo...

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Using Qualitative and Quantitative Social Proof to Build Credibility: A Brief Guide
Actionable Analysis

Using Qualitative and Quantitative Social Proof to Build Credibility: A Bri...

10y Adam Singer

Using Qualitative and Quantitative Social Proof to...

Social proof can be an extremely effective way to increase conversions and build trust with consumers - but what are the best ways to establish social...

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Light a Candle for the Digital Marketer in an Age of Privacy Confusion
Actionable Analysis

Light a Candle for the Digital Marketer in an Age of Privacy Confusion

10y Andrew Edwards

Light a Candle for the Digital Marketer in an Age ...

In an age where privacy is more important than it has ever been, data collection, measurement, and tracking are becoming a lot more difficult. Rightly...

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4 Resources for Getting More Out of Google Analytics
Actionable Analysis

4 Resources for Getting More Out of Google Analytics

10y Robert Miller

4 Resources for Getting More Out of Google Analyti...

Google Analytics is always updating and adding new features. Here are four methods to help you get the most out of your analytics tool. Read More...

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Discover Instead of Measure
Actionable Analysis

Discover Instead of Measure

10y Eddie Choi

Discover Instead of Measure

If you treat analytics as a discovery process, it will reward you with a capability to shift hindsight to insight and to a treasurable foresight. Read...

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Smart Digital Marketing and Analytics: Increasing Returns, Not Just Spikes
Actionable Analysis

Smart Digital Marketing and Analytics: Increasing Returns, Not Just Spikes

10y Adam Singer

Smart Digital Marketing and Analytics: Increasing ...

Good digital marketing and optimization isn't just about a big launch or inconsistent participation. It is a gradual process, which with continued foc...

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Going Beyond the Implementation: 3 Steps for Optimizing Your Digital Analytics Installation
Actionable Analysis

Going Beyond the Implementation: 3 Steps for Optimizing Your Digital Analyt...

10y Robert Miller

Going Beyond the Implementation: 3 Steps for Optim...

Report creation, education, and iteration can help you optimize and better your organization. Read More...

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Data-Fluency: A Requirement for Everyone in Media, Marketing, and PR
Actionable Analysis

Data-Fluency: A Requirement for Everyone in Media, Marketing, and PR

10y Adam Singer

Data-Fluency: A Requirement for Everyone in Media,...

Data is everyone's domain. In any facet of marketing, media, or PR, data is your responsibility and should be a meta skill like writing a persuasive e...

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The Murky Waters of SEO
Actionable Analysis

The Murky Waters of SEO

10y Andrew Edwards

The Murky Waters of SEO

SEO can work well for your business if it's done right. The trouble is, you may have a very hard time figuring out if it is in fact being done right. ...

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5 Tools to Analyze and Optimize Live Digital Campaigns
Actionable Analysis

5 Tools to Analyze and Optimize Live Digital Campaigns

10y Patti Hunt

5 Tools to Analyze and Optimize Live Digital Campa...

There are lots of useful technologies that digital marketers can use to tweak and optimize campaigns on the fly. Here's what we recommend. Read More...

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3 Tips for a Smooth Universal Analytics Transition
Actionable Analysis

3 Tips for a Smooth Universal Analytics Transition

10y Robert Miller

3 Tips for a Smooth Universal Analytics Transition

The transition to Universal Analytics can be a tricky one, so here are a few tips to minimize headaches during the migration. Read More...

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3 Actionable Ways for PR Pros to Measure Better
Actionable Analysis

3 Actionable Ways for PR Pros to Measure Better

10y Adam Singer

3 Actionable Ways for PR Pros to Measure Better

PR pros can and should use data tools to start measuring more effectively. The use of data could transform PR into something accountable and actionabl...

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Why You Can't Get Those Numbers Today (and How You Can Tomorrow)
Actionable Analysis

Why You Can't Get Those Numbers Today (and How You Can Tomorrow)

10y Andrew Edwards

Why You Can't Get Those Numbers Today (and How You...

Why can't you get the numbers? It's not because the measurement application can't do it - it's because developers are busy with other things. If you c...

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How Waze Can Help Drive More Actionable Reporting
Actionable Analysis

How Waze Can Help Drive More Actionable Reporting

10y Robert Miller

How Waze Can Help Drive More Actionable Reporting

A look at how many of the traffic and navigation app's features can translate to digital analytics reporting, and how they can help in the marketing e...

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4 Reasons to Make Analytics Education Your Top Priority in 2014
Actionable Analysis

4 Reasons to Make Analytics Education Your Top Priority in 2014

10y Adam Singer

4 Reasons to Make Analytics Education Your Top Pri...

A visualized list of ideas to persuade marketers to make education a top priority in their organization and suggestions for next steps to take to succ...

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I Hate Analytics
Actionable Analysis

I Hate Analytics

10y Andrew Edwards

I Hate Analytics

Here's a look at the many reasons digital analytics can bother even an expert. But although analytics may be annoying to those in the field, customers...

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Grow Client Relationships by Focusing on Efficiency and Opportunity
Actionable Analysis

Grow Client Relationships by Focusing on Efficiency and Opportunity

10y Robert Miller

Grow Client Relationships by Focusing on Efficienc...

If we wish to grow our relationship with our clients, and be viewed more as partners than subordinates, we need to provide the level of value commensu...

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5 Useful, Creative Analytics Resources to Check Out
Actionable Analysis

5 Useful, Creative Analytics Resources to Check Out

10y Adam Singer

5 Useful, Creative Analytics Resources to Check Ou...

A look at several analytics resources to check out, from secrets to perfecting your online store to a periodic table of Google Analytics to a small bu...

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Does Google Control Your Destiny?
Actionable Analysis

Does Google Control Your Destiny?

10y Andrew Edwards

Does Google Control Your Destiny?

Visibility is a top goal for digital marketers, and it boils down to a very particular and very mysterious process we know as "Google Search Ranking."...

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The Devil Is in the Detail
Actionable Analysis

The Devil Is in the Detail

10y Robert Miller

The Devil Is in the Detail

To ensure your Universal Analytics setup doesn't get lost in translation, there's a new tool that can be used to double-check your syntax. Read More...

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Leveraging Usability Testing for Smarter A/B Testing
Actionable Analysis

Leveraging Usability Testing for Smarter A/B Testing

10y Breanne Maliniak

Leveraging Usability Testing for Smarter A/B Testi...

Talking to customers can be incredibly useful -- here's how to combine analytics and user research for better testing in five steps. Read More...

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Getting Started with Real-Time Analytics
Actionable Analysis

Getting Started with Real-Time Analytics

10y Adam Singer

Getting Started with Real-Time Analytics

This emerging area of analytics is often misunderstood, but is infinitely actionable. Read More...

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VIDEO: Sparkline on 2014 Analytics Trends in APAC
Actionable Analysis

VIDEO: Sparkline on 2014 Analytics Trends in APAC

10y Adaline Lau

VIDEO: Sparkline on 2014 Analytics Trends in APAC

Former Google execs weigh in on web and mobile analytics trends in Asia Pacific in the coming months. Read More...

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