4 Ways Digital Analytics Is Changing Forever
Actionable Analysis

4 Ways Digital Analytics Is Changing Forever

11y Idris Nagri

4 Ways Digital Analytics Is Changing Forever

An entirely new approach to digital marketing and analytics is taking hold. Are you ready for it? Read More...

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Back to Basics: How We Should Really Look at Data
Actionable Analysis

Back to Basics: How We Should Really Look at Data

11y Idris Nagri

Back to Basics: How We Should Really Look at Data

Visualize the data, segment the data, and choose the right metrics to uncover amazing insights for your clients. Read More...

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4 Marketing Buzzwords That Shouldn't Scare You
Actionable Analysis

4 Marketing Buzzwords That Shouldn't Scare You

11y Idris Nagri

4 Marketing Buzzwords That Shouldn't Scare You

Deconstructing "big data," "mobile marketing," "predictive analytics," and "convergence analytics" and how you can take advantage of what's really goi...

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Using Web Analytics to Create What People Will Actually Care About
Actionable Analysis

Using Web Analytics to Create What People Will Actually Care About

11y Idris Nagri

Using Web Analytics to Create What People Will Act...

A few ideas to get started using your web analytics to make your customers truly love your marketing initiatives. Read More...

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When Bad Things Happen to Good Partnerships
Actionable Analysis

When Bad Things Happen to Good Partnerships

11y Idris Nagri

When Bad Things Happen to Good Partnerships

How to keep your pro services organization from discord and debilitation. Read More...

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Mobile Isn't for B2B or B2C, It's for Everyone
Actionable Analysis

Mobile Isn't for B2B or B2C, It's for Everyone

11y Idris Nagri

Mobile Isn't for B2B or B2C, It's for Everyone

Mobile is an area that will experience continued growth and user attention with the brands willing to adopt new technologies, analytics, and advertisi...

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5 Google Analytics Time- and Sanity-Savers
Actionable Analysis

5 Google Analytics Time- and Sanity-Savers

11y Idris Nagri

5 Google Analytics Time- and Sanity-Savers

How you can use Google Analytics Custom Reports, Custom Alerts, Shortcuts, Cost Data Upload, and Report Automation to implement tracking codes and unc...

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Hello, I Am Analytics. And That's Not
Actionable Analysis

Hello, I Am Analytics. And That's Not

11y Idris Nagri

Hello, I Am Analytics. And That's Not

It's time for some clarity about what we really mean when we talk about analytics. Read More...

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3 Reasons to Go Beyond Last-Click Attribution
Actionable Analysis

3 Reasons to Go Beyond Last-Click Attribution

11y Idris Nagri

3 Reasons to Go Beyond Last-Click Attribution

With analysis, you can gain a clearer understanding of consumer behavior to help you make better decisions today. Read More...

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4 Key Facts From Convergence Analytics Showtime at SES NY
Actionable Analysis

4 Key Facts From Convergence Analytics Showtime at SES NY

11y Idris Nagri

4 Key Facts From Convergence Analytics Showtime at...

A look at what convergence analytics is, how it will affect marketers, its effects on attribution and lifetime value, and why practices are as importa...

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Making Big Data Smart
Actionable Analysis

Making Big Data Smart

11y Idris Nagri

Making Big Data Smart

For about 10 hours of effort, you should be analyzing valuable data you previously didn't have, and be poised to make serious optimizations to your ca...

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Yogi Berra: 4 'Comments' on Mobile Marketing
Actionable Analysis

Yogi Berra: 4 'Comments' on Mobile Marketing

11y Idris Nagri

Yogi Berra: 4 'Comments' on Mobile Marketing

What would Hall of Fame catcher Yogi Berra say about multi-screen environments, rich media, and conversion rates for smartphones? Read More...

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Why Loyalty Is a Killer Metric for Your Mobile App
Actionable Analysis

Why Loyalty Is a Killer Metric for Your Mobile App

11y Idris Nagri

Why Loyalty Is a Killer Metric for Your Mobile App

While many app developers and marketers think purely about new users and downloads, think about active, loyal users and how to make them happy. Read M...

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5 Facts You Need to Know About Convergence Analytics
Actionable Analysis

5 Facts You Need to Know About Convergence Analytics

11y Idris Nagri

5 Facts You Need to Know About Convergence Analyti...

If current trends continue, marketing will be less and less about driving engagement, and more and more about proving ROI for the entire company. Read...

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Real Time Means Right Time
Actionable Analysis

Real Time Means Right Time

11y Idris Nagri

Real Time Means Right Time

Data is actionable only if it comes at the right time. So, depending on what kind of action you need to take, "real time" will mean "soon enough so I ...

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3 Technical Reports the Best Marketers Can't Live Without
Actionable Analysis

3 Technical Reports the Best Marketers Can't Live Without

11y Idris Nagri

3 Technical Reports the Best Marketers Can't Live ...

A look at a few reports that marketing professional can use to take action immediately. Read More...

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Can We Predict Predictive?
Actionable Analysis

Can We Predict Predictive?

11y Idris Nagri

Can We Predict Predictive?

Is predictive analytics due for a growth spurt as customers look for more consistent targeting in their hunt for ROI? Read More...

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Update: Last Person With 'Privacy' Revealed
Actionable Analysis

Update: Last Person With 'Privacy' Revealed

11y Idris Nagri

Update: Last Person With 'Privacy' Revealed

When next we hear about the information we share on the web amounting to an invasion of privacy, we ought to think about that exchange of value. Read ...

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What's Wrong With 'The Hobbit' (and Maybe Your Analytics)
Actionable Analysis

What's Wrong With 'The Hobbit' (and Maybe Your Analytics)

11y Idris Nagri

What's Wrong With 'The Hobbit' (and Maybe Your Ana...

What the bloated adaptation of J.R.R. Tolkien's novel can teach you about trimming down your analytics efforts. Read More...

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Top 3 Reasons Why You Need Tag Management Right Now
Actionable Analysis

Top 3 Reasons Why You Need Tag Management Right Now

11y Idris Nagri

Top 3 Reasons Why You Need Tag Management Right No...

How marketers can gain much-needed control over their analytics destiny. Read More...

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7 Social Media Tactics Your 2013 Budget Needs to Succeed [Research]
Actionable Analysis

7 Social Media Tactics Your 2013 Budget Needs to Succeed [Research]

11y Idris Nagri

7 Social Media Tactics Your 2013 Budget Needs to S...

To improve your marketing results from your social media strategies, start by acknowledging that consumers are active on social media venues to social...

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The Dawn of Convergence Analytics
Actionable Analysis

The Dawn of Convergence Analytics

11y Idris Nagri

The Dawn of Convergence Analytics

Several players are in the market already and they're working hard to pull together data sources from web usage, call centers, CRM, campaign data, dem...

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Defining Big Data
Actionable Analysis

Defining Big Data

11y Idris Nagri

Defining Big Data

Will we finally be released from the constraints of not being able to access and analyze our data? Read More...

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Social Media, Mobile, and Content Marketing: 4 Trends That Rocked 2012
Actionable Analysis

Social Media, Mobile, and Content Marketing: 4 Trends That Rocked 2012

11y Idris Nagri

Social Media, Mobile, and Content Marketing: 4 Tre...

Get your 2013 plans on track to succeed with these dominant trends and related actionable marketing tactics. Read More...

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Mapping the Future: 3 Essential Terms You Must Redefine Today
Actionable Analysis

Mapping the Future: 3 Essential Terms You Must Redefine Today

11y Idris Nagri

Mapping the Future: 3 Essential Terms You Must Red...

We need terms to be accurate and granular enough that we can use them successfully to navigate our study of digital user behavior. Read More...

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Pinterest: 5 Tactics for This Visual Social Media Mecca
Actionable Analysis

Pinterest: 5 Tactics for This Visual Social Media Mecca

11y Idris Nagri

Pinterest: 5 Tactics for This Visual Social Media ...

Set marketing objectives for your Pinterest activity, know your audience, show your 360-degree brand, create a content marketing strategy, and measure...

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Low-Hanging Fruit: 4 Ways to Improve Analytics by Getting the Easy Stuff Right
Actionable Analysis

Low-Hanging Fruit: 4 Ways to Improve Analytics by Getting the Easy Stuff Ri...

11y Idris Nagri

Low-Hanging Fruit: 4 Ways to Improve Analytics by ...

Making sure you audit, kill zombie profiles, stay true to yourself, and get properly trained will bring noticeable improvements in analytics. Read Mor...

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