Twitter Goes Female (and What It Means for Your Social Media Marketing)
Actionable Analysis

Twitter Goes Female (and What It Means for Your Social Media Marketing)

11y Heidi Cohen

Twitter Goes Female (and What It Means for Your So...

Seven actionable Twitter tactics you need now! Read More...

View article
Shut Down Your Website
Actionable Analysis

Shut Down Your Website

11y Andrew Edwards

Shut Down Your Website

If your business doesn't absolutely rely on the web (or mobile or social) at the core of its business model, then why do you have a website at all? Re...

View article
Content Marketing Drives Social Media and Sales - Are You Spending Enough?
Actionable Analysis

Content Marketing Drives Social Media and Sales - Are You Spending Enough?

12y Heidi Cohen

Content Marketing Drives Social Media and Sales - ...

Five content marketing areas every organization needs to cover. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
Tag Management Hits the Big Time
Actionable Analysis

Tag Management Hits the Big Time

12y Andrew Edwards

Tag Management Hits the Big Time

Google announces its tag management tool. Read More

View article
The Tracking Meme and Its Perils
Actionable Analysis

The Tracking Meme and Its Perils

12y Andrew Edwards

The Tracking Meme and Its Perils

Shouldn't content contributors cooperate a little more willingly with technology providers as they try to understand how their own creations can be im...

View article
Affiliate Marketing: What Marketers Need to Know From 4 Experts
Actionable Analysis

Affiliate Marketing: What Marketers Need to Know From 4 Experts

12y Heidi Cohen

Affiliate Marketing: What Marketers Need to Know F...

Affiliate marketing is about building and maintaining relationships between affiliates, retailers, and networks. Here’s why you should add affiliate m...

View article
Web Analytics Maturity: 3 Signs on the Road to Success
Actionable Analysis

Web Analytics Maturity: 3 Signs on the Road to Success

12y Andrew Edwards

Web Analytics Maturity: 3 Signs on the Road to Suc...

Is your organization still compartmentalizing web analytics away from other marketing measurement? You may have some catching up to do. As you start o...

View article
The Tabloid Paradigm and Beyond
Actionable Analysis

The Tabloid Paradigm and Beyond

12y Andrew Edwards

The Tabloid Paradigm and Beyond

Five ways to engineer content for success. Read More

View article
Photographs: Social Media's Hot Content Marketing Asset
Actionable Analysis

Photographs: Social Media's Hot Content Marketing Asset

12y Heidi Cohen

Photographs: Social Media's Hot Content Marketing ...

Seven tactics to make your photographs rock as social media content marketing. Read More...

View article
5 Free or Darn-Near Free Web Analytics Tools Besides Google
Actionable Analysis

5 Free or Darn-Near Free Web Analytics Tools Besides Google

12y Andrew Edwards

5 Free or Darn-Near Free Web Analytics Tools Besid...

With any of these five tools you will either pay little or nothing for a hosted service - and Google won't own your data…pretty tempting. Read More...

View article
Where Is the Future of Social Media Marketing? [Research]
Actionable Analysis

Where Is the Future of Social Media Marketing? [Research]

12y Heidi Cohen

Where Is the Future of Social Media Marketing? [Re...

When it comes to social media platforms, the marketers' top five social media choices are Facebook, Twitter, LinkedIn, blogs, and YouTube. Read More...

View article
3 Reasons Why Analytics Disappoints and How Not to Be Disappointed
Actionable Analysis

3 Reasons Why Analytics Disappoints and How Not to Be Disappointed

12y Andrew Edwards

3 Reasons Why Analytics Disappoints and How Not to...

Your disappointing analytics could be due to business misalignment, poor implementation, or company politics. Read More...

View article
3 Must-Have Investments: Social Media, Content Marketing, and Mobile
Actionable Analysis

3 Must-Have Investments: Social Media, Content Marketing, and Mobile

12y Heidi Cohen

3 Must-Have Investments: Social Media, Content Mar...

Fifteen social media, content marketing, and mobile budget considerations [with research]. Read More...

View article
5 Little Known Facts About Google Analytics (and Why They Matter)
Actionable Analysis

5 Little Known Facts About Google Analytics (and Why They Matter)

12y Andrew Edwards

5 Little Known Facts About Google Analytics (and W...

Google Analytics may be "free" to get, but not free to "get right." Read More...

View article
Images: 5 Ways to Be Pinworthy
Actionable Analysis

Images: 5 Ways to Be Pinworthy

12y Heidi Cohen

Images: 5 Ways to Be Pinworthy

Test out what Pinterest has to offer and then assess your internal content to see how you can create pinnable content for your business. Read More...

View article
Too Much Data Means Too Much Data
Actionable Analysis

Too Much Data Means Too Much Data

12y Andrew Edwards

Too Much Data Means Too Much Data

Don't get distracted by what you might get, but focus on what you know you can have. Read More...

View article
Social Media to Marketers: Get Over Yourself!
Actionable Analysis

Social Media to Marketers: Get Over Yourself!

12y Heidi Cohen

Social Media to Marketers: Get Over Yourself!

Five ways to break through. Read More

View article
Campaigns Are Not Conversions: 7 Steps to Unclog the Funnel
Actionable Analysis

Campaigns Are Not Conversions: 7 Steps to Unclog the Funnel

12y Andrew Edwards

Campaigns Are Not Conversions: 7 Steps to Unclog t...

The cure is to measure campaign success via independent means: not the advertising venue, not the advertising creatives, not the ad network. Read More...

View article
13 Content Marketing Steps
Actionable Analysis

13 Content Marketing Steps

12y Heidi Cohen

13 Content Marketing Steps

How to ensure your content is developed, discovered, and distributed. Read More...

View article
Is Facebook Destroying Trust in Marketers?
Actionable Analysis

Is Facebook Destroying Trust in Marketers?

12y Andrew Edwards

Is Facebook Destroying Trust in Marketers?

The future of data collection relies on broad public acceptance. Read More...

View article
Funnel Automation: Customer Conversion at Warp Speed
Actionable Analysis

Funnel Automation: Customer Conversion at Warp Speed

12y Andrew Edwards

Funnel Automation: Customer Conversion at Warp Spe...

Funnel automation tools offer a practical, programmatic approach that can make the customer's trip from front door to cash register quicker and more f...

View article
SES NY 2012 Live Blog: Google Digital Marketing Evangelist
Actionable Analysis

SES NY 2012 Live Blog: Google Digital Marketing Evangelist

12y John Barnes

SES NY 2012 Live Blog: Google Digital Marketing Ev...

Google's Avinash Kaushik shares his experience of optimizing business in a digital age Read More...

View article
Content Marketing: The Power at the Heart of Social Media, Search, and Sales [Chart]
Actionable Analysis

Content Marketing: The Power at the Heart of Social Media, Search, and Sale...

12y Heidi Cohen

Content Marketing: The Power at the Heart of Socia...

The three S's of content marketing: social media, search, and sales. Read More...

View article
Web Officially Dead: Sources
Actionable Analysis

Web Officially Dead: Sources

12y Andrew Edwards

Web Officially Dead: Sources

How apps, sapps, and mapps are changing the conversion landscape and giving new life to the web. Read More...

View article
Social Media Talk Is Cheap, but Where's the Sale? [Research]
Actionable Analysis

Social Media Talk Is Cheap, but Where's the Sale? [Research]

12y Heidi Cohen

Social Media Talk Is Cheap, but Where's the Sale? ...

Social media can help marketers drive sales by building brands, surfacing additional purchase choices, and answering pre-purchase questions by engagin...

View article
The Insight Game and Its Perils
Actionable Analysis

The Insight Game and Its Perils

12y Andrew Edwards

The Insight Game and Its Perils

One of the highest barriers to insight is poorly planned, poorly implemented, unmaintained technology. Read More...

View article
4 Pillars of Content Marketing
Actionable Analysis

4 Pillars of Content Marketing

12y Heidi Cohen

4 Pillars of Content Marketing

How to attract prospects to your offering, build a relationship with them, and persuade them to purchase. Read More...

View article
1 5 6 7 8 9 22