10 marketing metrics to master for first-time startup owners

Analytics 10 marketing metrics to master for first-time startup owners

2y Amanda DiSilvestro
The three Vs of contact data: verify and validate for value

Analyzing Customer Data The three Vs of contact data: verify and validate for value

2y Luke Richards
Tencent's Emily Ma on the challenges for marketers in China

Analytics Tencent's Emily Ma on the challenges for marketers in China

2y Sophie Loras
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What does the modern marketer look like in a multichannel world?

Analyzing Customer Data What does the modern marketer look like in a multichannel world?

2y Sophie Loras
How to create your own segments in Google Analytics

Analytics How to create your own segments in Google Analytics

2y Graham Charlton
Programmatic advertising: what's the difference between good and bad data?

Actionable Analysis Programmatic advertising: what's the difference between good and bad data?

2y Evan Magliocca
American Apparel: driving customer centricity in an omnichannel world

Analytics American Apparel: driving customer centricity in an omnichannel world

2y Sophie Loras
Finding intelligence to act on from big data: a five step approach

Actionable Analysis Finding intelligence to act on from big data: a five step approach

2y Evan Magliocca
How new analysts can take their skills to the next level

Analytics How new analysts can take their skills to the next level

2y Adam Singer
Five steps to report marketing results like a boss

Actionable Analysis Five steps to report marketing results like a boss

2y Adam Singer
17 inspirational examples of data visualization

Actionable Analysis 17 inspirational examples of data visualization

2y Graham Charlton
How technology and data has driven innovation for Graze

Analyzing Customer Data How technology and data has driven innovation for Graze

2y Graham Charlton
Filling in the data gaps: How content can be used as a tool for targeting audiences

Analyzing Customer Data Filling in the data gaps: How content can be used as a tool for targeting audiences

2y Rebecca Sentance
Report: millennials are more likely to share an ad (but also to mute it)

Analytics Report: millennials are more likely to share an ad (but also to mute it)

3y Tereza Litsa
Taking your analytics practice to the next level: summary of ClickZ Live NYC panel

Actionable Analysis Taking your analytics practice to the next level: summary of ClickZ Live NYC panel

3y Adam Singer
A guide to understanding the different types of data available to marketers

Analytics A guide to understanding the different types of data available to marketers

3y Kym Reynolds
Customers don’t want to be surveyed but they do want to be heard

Actionable Analysis Customers don’t want to be surveyed but they do want to be heard

3y Dale Roberts
What is customer retention and why is it important?

Analyzing Customer Data What is customer retention and why is it important?

3y Graham Charlton
Blenheim Chalcot acquires analytics firm iJento

Actionable Analysis Blenheim Chalcot acquires analytics firm iJento

3y Graham Charlton
Three ways to grow your total customer community

Analyzing Customer Data Three ways to grow your total customer community

3y Dave Evans
How to use Facebook’s new Audience Optimization Targeting

Analytics How to use Facebook’s new Audience Optimization Targeting

3y Matt Owen
Data privacy: the clock is ticking for U.S. marketers

Analytics Data privacy: the clock is ticking for U.S. marketers

3y Pelin Thorogood
Five ways to optimize customer loyalty in a changing landscape

Analytics Five ways to optimize customer loyalty in a changing landscape

3y Stephen Hay
How to link social and Google Analytics with UTM parameters

Analytics How to link social and Google Analytics with UTM parameters

3y Yuyu Chen
5 tactics to help build brand loyalty and grow your subscriber list

Analytics 5 tactics to help build brand loyalty and grow your subscriber list

3y Adam Singer
The human behind the device: achieving and measuring true engagement

Analytics The human behind the device: achieving and measuring true engagement

3y Sean Hutchinson
The true value of social listening

Analytics The true value of social listening

3y Benjamin Spiegel