Google Analytics comes with lots of standard reports and settings, but with a little customisation you can extract much more value. One way is ... read more
Analyzing Customer Data
Marketers need to know what’s in their data and trim out the filler to provide continuous, data-driven ROI for their brands.
American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT and omnichannel world.
Every marketer has been sitting with his or her analytics team, reviewing an overwhelming spreadsheet of data points. It tends to hurt ... read more
As I’ve been writing about tools and tactics quite a bit lately, I thought for this month’s column I’d take a step ... read more
If you don’t have a boss that expects you to deliver results reports on your programs today, you will in the future. ... read more
Have we been measuring content the wrong way? Inbar Yagur, Senior Content Strategist at Taboola, gave a talk at the Content Marketing ... read more
Advertising to millennials can be challenging, especially when there’s a lack of understanding towards their needs. Here’s what you need to consider before targeting ... read more
As both a Googler and ClickZ team member, I recently attended and participated in the always-inspirational ClickZ Live New York event. Along ... read more