Customer lifetime value (CLV) is one of the most misunderstood or ignored concepts in marketing. But if given careful thought, it's a concept that will totally transform customer perception and sales.
Analyzing Customer Data
Brands are leveraging data and more sophisticated analytics to do C2B marketing, a term referring to marketing plans driven by customers' established likes and behaviors.
An updated marketing funnel can give marketers a leg up for last-minute Mother's Day promotions.
An Australian journalist has won the right to obtain his metadata from telco provider Telstra, creating an increasingly murky definition of what constitutes private information.
Foursquare is monetizing its location-based data with the introduction of Pinpoint. The new ad-targeting product will work across Web and mobile.
New technologies are allowing marketers to adopt a more experimental mindset when it comes to collecting, analyzing, and acting on their users' data.
Netflix has arrived in Australia and could use its data mining capabilities to provide stronger and more "snackable" video content to its users, making it a key mobile player alongside Facebook and Google.
Speaking at ClickZ Live New York, About.com's vice president of data science said that big data is more important for physicists than marketers, and that the amount of data actually utilized by marketers could fit on a USB drive.
At today's F8 conference Facebook unveiled a new developer tool that will help app marketers segment and target audiences as well as understand consumer path to purchase and in-app pain points.
The future of marketing lies in data management platforms, which have the power to help marketers leverage consumer data to create personalized, targeted ad content.