Using clickstream data to know your customer's entire online journey
Analytics

Using clickstream data to know your customer's entire online journey

7y Rebecca Sentance

Using clickstream data to know your customer's ent...

The average customer visits dozens of websites in a single session, yet marketers typically only have visibility over one of them: their own. How can ...

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How to optimize your marketing communications: A Growth Marketer's Guide
Analyzing Customer Data

How to optimize your marketing communications: A Growth Marketer's Guide

7y Chris Camps

How to optimize your marketing communications: A G...

Growth marketers use behavioral data to better understand customers and deliver targeted campaigns. This article explores how to use an analytics plat...

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How can a Customer Data Platform tackle common challenges faced by CMOs?
Analytics

How can a Customer Data Platform tackle common challenges faced by CMOs?

7y Sam Carter

How can a Customer Data Platform tackle common cha...

Marketers undeniably face a wide array of challenges, but understanding and making use of customer data is key to each and every one of these. In Part...

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What are the essential components of a Customer Data Platform?
Analytics

What are the essential components of a Customer Data Platform?

7y Sam Carter

What are the essential components of a Customer Da...

A Customer Data Platform (CDP) can help companies unify their data and acquire that single customer view that is so vital to marketing success. But ho...

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How can a Customer Data Platform help with personalization?
Analytics

How can a Customer Data Platform help with personalization?

7y Sam Carter

How can a Customer Data Platform help with persona...

Despite the Digital Marketing Association noting that 77% of brands believe real-time personalization of their marketing is crucial, a whopping 60% st...

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How to maximize your customer data: A personalization masterclass
Analytics

How to maximize your customer data: A personalization masterclass

7y Linus Gregoriadis

How to maximize your customer data: A personalizat...

ClickZ’s most recent webinar, ‘Maximize Your Customer Data: The Personalization Masterclass’, contains practical guidance to help marketers take...

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The 'must-knows' on how to achieve a data-driven attribution model
Acquisition

The 'must-knows' on how to achieve a data-driven attribution model

7y Sam Carter

The 'must-knows' on how to achieve a data-driven a...

With the increasing complexity of the customer journey, traditional single-touch attribution models are no longer sufficient. In this article, I'll lo...

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The top 7 barriers to attribution and how to overcome them
Acquisition

The top 7 barriers to attribution and how to overcome them

7y Sam Carter

The top 7 barriers to attribution and how to overc...

A recent article by Martech Advisor stated that ‘In 2017, organizations will realize that attribution is not the panacea to their measurement problems...

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The challenges of attribution: Which channel produces the highest ROI?
Acquisition

The challenges of attribution: Which channel produces the highest ROI?

7y Sam Carter

The challenges of attribution: Which channel produ...

The consumers’ path to purchase has grown increasingly complex, with the vast majority of touchpoints occurring over multiple sessions and multiple ma...

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How to measure and optimize customer engagement on any channel
Analyzing Customer Data

How to measure and optimize customer engagement on any channel

7y Chris Camps

How to measure and optimize customer engagement on...

‘Customer engagement’ is a concept so nebulous, and so often used, that it’s lost meaning in the marketing world. What is customer engagement, what me...

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How technology can turn your customer feedback into action
Analytics

How technology can turn your customer feedback into action

7y Chris Camps

How technology can turn your customer feedback int...

As a tool for understanding the customer experience, feedback should be integral to your marketing strategy, but making sure that feedback leads to or...

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Four takeaways from the Mastering the Art of Data-Driven Attribution webinar
Acquisition

Four takeaways from the Mastering the Art of Data-Driven Attribution webina...

7y Linus Gregoriadis

Four takeaways from the Mastering the Art of Data-...

ClickZ’s recent webinar on Mastering the Art of Data-Driven Attribution was a great reminder of the opportunities available for companies to make stri...

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The importance of capturing data via forms (and 5 form options for startups)
Analyzing Customer Data

The importance of capturing data via forms (and 5 form options for startups...

7y Amanda DiSilvestro

The importance of capturing data via forms (and 5 ...

We all need data on the users that matter to us most. In many cases, to get this data, we need to have data forms to collect and capture information d...

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How Predictive Behavioral Analytics can aid in both marketing and cybersecurity
Analytics

How Predictive Behavioral Analytics can aid in both marketing and cybersecu...

7y Jay Marwaha

How Predictive Behavioral Analytics can aid in bot...

Combining clickstream data with machine-learning technology, behavioral analytics helps enterprises create a tailored online experience for each visit...

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Q&A: ReachMobi’s CEO Matt Hoggatt on turning website visitors to subscribers
Acquisition

Q&A: ReachMobi’s CEO Matt Hoggatt on turning website visitors to subscr...

7y Leonie Mercedes

Q&A: ReachMobi’s CEO Matt Hoggatt on turning w...

According to Matt Hoggatt, CEO of mobile audience network ReachMobi, there are rich opportunities in the realm of mobile web, if only mobile companies...

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How your CMS can help personalise your customer journey
Analytics

How your CMS can help personalise your customer journey

7y Chris Camps

How your CMS can help personalise your customer jo...

A great customer experience has moved from ‘nice to have’ to ‘can’t do without’. Your users expect be engaged from the moment they land on your site, ...

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Personalisation: the key to profitable discount codes
Actionable Analysis

Personalisation: the key to profitable discount codes

7y Chris Camps

Personalisation: the key to profitable discount co...

In this article, we look at how to use data to tailor discounts to specific customer segments, reducing the cost of customer acquisition and ultimatel...

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Data-driven attribution: the cure for discount code abuse?
Acquisition

Data-driven attribution: the cure for discount code abuse?

7y Chris Camps

Data-driven attribution: the cure for discount cod...

When measuring the effectiveness of discount codes, retailers often get it wrong. In this article, we'll look at how data-driven attribution can help ...

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How can digital literacy help you understand your customers?
Analyzing Customer Data

How can digital literacy help you understand your customers?

7y Rebecca Sentance

How can digital literacy help you understand your ...

Many businesses invest a great deal of time and effort into knowing their customers - but too few focus on understanding them. Read More...

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Persona creation: why many marketers are taking the wrong approach
Actionable Analysis

Persona creation: why many marketers are taking the wrong approach

7y Graham Charlton

Persona creation: why many marketers are taking th...

Marketers create personas to better understand their target audience and what it looks like. If marketers can understand potential buyer behaviors, an...

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10 marketing metrics to master for first-time startup owners
Acquisition

10 marketing metrics to master for first-time startup owners

7y Amanda DiSilvestro

10 marketing metrics to master for first-time star...

When you’re just starting out as a business owner it’s easy to become wrapped up in the seemingly endless number of metrics you *need* to pay attentio...

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The three Vs of contact data: verify and validate for value
Acquisition

The three Vs of contact data: verify and validate for value

8y Luke Richards

The three Vs of contact data: verify and validate ...

A new report highlights the importance of clean contact data for marketers who want to ensure they are communicating effectively and providing the bes...

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Tencent's Emily Ma on the challenges for marketers in China
Analytics

Tencent's Emily Ma on the challenges for marketers in China

8y Sophie Loras

Tencent's Emily Ma on the challenges for marketers...

Emily Ma, product director of Tencent’s advertising platform products department, was a keynote speaker at ClickZ Live Shanghai where she discus...

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What does the modern marketer look like in a multichannel world?
Analyzing Customer Data

What does the modern marketer look like in a multichannel world?

8y Sophie Loras

What does the modern marketer look like in a multi...

In today's multichannel world how can marketers use data to ensure the experience a customer receives is relevant to them? Read More...

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How to create your own segments in Google Analytics
Acquisition

How to create your own segments in Google Analytics

8y Graham Charlton

How to create your own segments in Google Analytic...

Google Analytics comes with lots of standard reports and settings, but with a little customisation you can extract much more value.  One way is to cre...

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Programmatic advertising: what's the difference between good and bad data?
Actionable Analysis

Programmatic advertising: what's the difference between good and bad data?

8y Evan Magliocca

Programmatic advertising: what's the difference be...

Marketers need to know what’s in their data and trim out the filler to provide continuous, data-driven ROI for their brands. Read More...

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American Apparel: driving customer centricity in an omnichannel world
Acquisition

American Apparel: driving customer centricity in an omnichannel world

8y Sophie Loras

American Apparel: driving customer centricity in a...

American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT...

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