There is tons of data that can be gleaned from detailed analytics, but do brands really need all of that data? Does it really benefit them in the long run?
Analyzing Customer Data
The collaboration between IBM and Twitter will allow brands to incorporate Twitter's social data into other data sources in an effort to improve marketing decision-making.
Before you begin working with any potential programmatic media partners, these six questions can help you make sure your campaign performs to the best of its ability.
Pandora sat down to speak with ClickZ at South by Southwest in Austin, Texas, about connecting with Millennials through better audience targeting.
With the recent data security breaches at several powerhouses, brands need to find new brand management strategies to maintain their value.
One-to-one marketing is beneficial to both consumers and brands, but how can marketers use data to achieve this level of personalization?
This Valentine's Day it's all about drawing from the data available to boost personalization in your marketing. Are you ready?
Web analytics can help marketers see the difference between prospects, leads, and customers when it comes to engagement with a site.
If brands don't figure out how to respond to consumers at their ever-increasing speed, they will be eventually be left behind.
A review of the Sitecore Experience Platform Analytics features and how marketers can best use it to their advantage when it comes to analyzing customer data.