Marketers are on the brink of a deluge of data sources that could prove to be extremely useful in future digital marketing strategies.
Analyzing Customer Data
A new product by Disqus, the blog comment-hosting service used by 3 million websites, focuses on "interest-based marketing," placing targeted native ads with readers' comments.
Twitter and IBM have partnered to combine Twitter's firehose of social data with IBM's analytics in an effort to offer business solutions to marketers overwhelmed by social data.
Facebook accounts for the year's largest share of referral traffic, and Pinterest is a distant second. Meanwhile, Twitter has seen its referral traffic slip drastically in the past year.
The future of big data isn't about numeric data points but instead about asking the deeper questions and finding out why consumers make the decisions they do.
History has been shown to repeat itself, so openness and flexibility may very well define the best marketing solutions of the future.
There have been privacy concerns surrounding photo analysis company Ditto Labs, but Ditto's CMO says that Ditto provides essential data insights for marketers.
Data analysis is becoming decentralized in many organizations, making them more intelligently nimble, and new tools are making analysis possible for non-data specialists.
Analytics are only as good as the data you begin with - so it's important to start with great, complete data!
Amazon is reportedly developing an ad network, which, coupled with its recent acquisition of Twitch, could make it a competitor to watch out for.