One-to-one marketing is beneficial to both consumers and brands, but how can marketers use data to achieve this level of personalization?
Analyzing Customer Data
This Valentine's Day it's all about drawing from the data available to boost personalization in your marketing. Are you ready?
Web analytics can help marketers see the difference between prospects, leads, and customers when it comes to engagement with a site.
If brands don't figure out how to respond to consumers at their ever-increasing speed, they will be eventually be left behind.
A review of the Sitecore Experience Platform Analytics features and how marketers can best use it to their advantage when it comes to analyzing customer data.
Marketers are on the brink of a deluge of data sources that could prove to be extremely useful in future digital marketing strategies.
A new product by Disqus, the blog comment-hosting service used by 3 million websites, focuses on "interest-based marketing," placing targeted native ads with readers' comments.
Twitter and IBM have partnered to combine Twitter's firehose of social data with IBM's analytics in an effort to offer business solutions to marketers overwhelmed by social data.
Facebook accounts for the year's largest share of referral traffic, and Pinterest is a distant second. Meanwhile, Twitter has seen its referral traffic slip drastically in the past year.
The future of big data isn't about numeric data points but instead about asking the deeper questions and finding out why consumers make the decisions they do.