Foursquare is monetizing its location-based data with the introduction of Pinpoint. The new ad-targeting product will work across Web and mobile.
Analyzing Customer Data
New technologies are allowing marketers to adopt a more experimental mindset when it comes to collecting, analyzing, and acting on their users' data.
Netflix has arrived in Australia and could use its data mining capabilities to provide stronger and more "snackable" video content to its users, making it a key mobile player alongside Facebook and Google.
Speaking at ClickZ Live New York, About.com's vice president of data science said that big data is more important for physicists than marketers, and that the amount of data actually utilized by marketers could fit on a USB drive.
At today's F8 conference Facebook unveiled a new developer tool that will help app marketers segment and target audiences as well as understand consumer path to purchase and in-app pain points.
The future of marketing lies in data management platforms, which have the power to help marketers leverage consumer data to create personalized, targeted ad content.
There is tons of data that can be gleaned from detailed analytics, but do brands really need all of that data? Does it really benefit them in the long run?
The collaboration between IBM and Twitter will allow brands to incorporate Twitter's social data into other data sources in an effort to improve marketing decision-making.
Before you begin working with any potential programmatic media partners, these six questions can help you make sure your campaign performs to the best of its ability.
Pandora sat down to speak with ClickZ at South by Southwest in Austin, Texas, about connecting with Millennials through better audience targeting.