Speaking at ClickZ Live New York, About.com's vice president of data science said that big data is more important for physicists than marketers, and that the amount of data actually utilized by marketers could fit on a USB drive.
Analyzing Customer Data
At today's F8 conference Facebook unveiled a new developer tool that will help app marketers segment and target audiences as well as understand consumer path to purchase and in-app pain points.
The future of marketing lies in data management platforms, which have the power to help marketers leverage consumer data to create personalized, targeted ad content.
There is tons of data that can be gleaned from detailed analytics, but do brands really need all of that data? Does it really benefit them in the long run?
The collaboration between IBM and Twitter will allow brands to incorporate Twitter's social data into other data sources in an effort to improve marketing decision-making.
Before you begin working with any potential programmatic media partners, these six questions can help you make sure your campaign performs to the best of its ability.
Pandora sat down to speak with ClickZ at South by Southwest in Austin, Texas, about connecting with Millennials through better audience targeting.
With the recent data security breaches at several powerhouses, brands need to find new brand management strategies to maintain their value.
One-to-one marketing is beneficial to both consumers and brands, but how can marketers use data to achieve this level of personalization?
This Valentine's Day it's all about drawing from the data available to boost personalization in your marketing. Are you ready?