In an effort to discover Google's methods for determining what appears in Sitelinks, here is an in-depth look at the Google Analytics data on the Site...
View articleAlthough financial institutions want to improve their analytics strategies, they have a number of challenges that make it more difficult compared to o...
View articleThese days, virtual currencies are the playthings of techies - do they have a mainstream future in e-commerce? Read More...
View articleThe tag-management industry is growing rapidly, as tags are critical to gathering data about your customers. Now, the best tag-management systems can ...
View articleThere are strengths and weaknesses to both models (gated or un-gated) but neither one is necessarily the perfect fit for all organizations. Read More...
View articleHow can marketers make sense of the glut of insight they have at their fingertips? We ask Dixon Jones of Majestic SEO, which provides billions of bits...
View articleData introduces immense complexity if only because of its sheer volume, but the underlying issue can be put simply. We need to get better at using dat...
View articleHere are three small trends that have emerged among Web browser reports that might forecast big changes in the Web in 2014 and 2015. Read More...
View articleExplaining the difference between customer engagement management (CEM) and customer relationship management (CRM) for marketers. Read More...
View articleEmail is a personal medium, and for the recipient it feels very one-to-one. Information you already have about your email customers can help you craft...
View articleIt's important for marketing teams to get timely, meaningful insights out of data, rather than being overwhelmed by the volume and the velocity at whi...
View articleA review of another major player in the software-as-a-service (SaaS) dashboard space, Klipfolio, which proves to be a helpful, accessible tool set. Re...
View articleGigya has released its new Consumer Insights product and dashboard, which can directly track "which types of users and actions result in direct revenu...
View articleAdobe has integrated two key products in their Marketing Cloud service: Adobe Campaign (for analytics) and Adobe Experience Manager (for content). In ...
View articleWill 2014 be the year that marketing analytics goes mainstream, not just for data scientists, but marketers themselves? Read More...
View articleTo give customers an amazing digital experience, there are four questions we need to ask. Read More...
View articleColumnist Tim Nichols interviews Tealium co-founder and president Ali Behnam, who shared his insight and tips on tag management. Read More...
View articleMark Ryan is optimistic we will see the pace of advancement in the web analytics world accelerate. See his top 10 potential trends for the next 12 mon...
View articleColumnist Tim Nichols speaks with Jalal Nasir, CEO of Pixalate, a leading real-time ad analytics platform that helps advertisers and ad networks detec...
View articleInternal NSA documents pointing at Google's lack of security allowing the government to spy on the back of its cookies relaunches the data debate. Rea...
View articleFor Google Analytics data to be highly useful, we need to put it in the hands of the broader web team. Leftronic offers powerful tools for easily conn...
View articleColumnist Tim Nichols catches up with Samantha Skey, chief revenue officer at top women's lifestyle media platform SheKnows, to talk about her brand's...
View articleThis feature now allows you to start making decisions around what a user did over their lifetime, versus what they did in a single session. Here's how...
View articleWith big data, organizations have a choice: they can either discover new ways to thrive in times of change, or keep telling the same stories and re-qu...
View articleThere's a lot of lip service given to using data to drive more strategic and successful marketing campaigns, but it's one thing to deliver "descriptiv...
View articleSegments based on referring links often show consistency in behaviors that enable web analysts to make small updates to navigation and content which h...
View articleCompanies may not be paying enough attention to a valuable asset-brand connected consumers that are actively seeking a relationship with the brand, a ...
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