Data and creative teams need to come together in order to achieve the best possible outcomes from your marketing efforts. Read More...
View articleWe need to "invert the pyramid" of a top-down model so that brands are listening and really want to learn what their customers want, instead of relyin...
View articleBehavioral data shows every sign of serving as currency in what is rapidly becoming a world culture of information technology. For digital marketers, ...
View articleWhat are marketers to do during climate change, when these marketing clouds form and darken? Read More...
View articleConverged media (using one type of media to prop up another) is more effective in addressing the changing media consumption habits of online audiences...
View articleIf consumers are going to be inundated with Internet of Things-based products and services, it presents an opportunity for marketers. Consider these e...
View articleThe concept of conversion/non-conversion lies at the heart of any critique of digital analytics. And as we move toward a multichannel measurement mode...
View articleStudents must learn to combine creative and analytic skills to succeed in the digital marketing world, and some universities are making it easier for ...
View articleA look at the signs of convergence noticed at ClickZ Live New York last week, including the joining of online search and social media and the role of ...
View articleOn a recent episode, "60 Minutes" reported on the invasion of Internet-users' privacy and the notion of "data brokers." Marketers need to aggressively...
View articleOrganizations should begin by first discovering what they really care about, then measure it with a custom set of KPIs evolved internally so as to hel...
View articleAn introduction to cross-device targeting, and the hype surrounding it, and its implications for advertisers in Asia. Read More...
View articleAnyone not lost in the jungle believing World War II is still raging also knows that a successful software product is the key to riches almost unimagi...
View articleHow often have you not acted on what your digital analytics are telling you? How often is that because you don't trust the numbers? Data accuracy, or ...
View articleAs marketers struggle with all of the new tools, we need to review the most fundamental component of marketing, yet one of the most overlooked - quali...
View articleAs Universal Analytics gradually moves out of beta, here are a few steps to prepare for the switch, including migrating your existing Web properties a...
View articleIf you see one or more of these six examples in your office, you can be assured that convergence is taking root in your organization. Read More...
View articleMany marketers struggle with the basics of digital analytics, but automation may be key in helping them achieve success. Read More...
View articleAs wearable technology goes mainstream, and as your car and home report on your behavior, the lines between analog and digital worlds blur, and we now...
View articleWhat we most need now is to become an informed and educated consumer of data; it is only when we have the right information that we can make better an...
View articleColumnist Marshall Sponder predicts 2014 will become the year of social data integration and data alignment - a "Grand Aligned Convergence" of sorts -...
View articleStart 2014 with a clear conversion optimization strategy in mind. Consider these 3 data-driven goals. Read More...
View articleDon't rely on first impressions when it comes to ad impressions. Columnist Andrew Edwards explains how to dig deeper with analytics to uncover greater...
View articleColumnist Rand Schulman shares new insights that in mobile and marketing possibilities, gleaned from his visit to Dreamforce and other recent announce...
View articleConverged analytics has been achieved by some because the assets an organization has are mainly digitized to begin with, and big data was gathered via...
View articleColumnist Andrew Edwards makes the case for site analytics as the saviour for the ailing Affordable Care Act website, rife with issues since its launc...
View articleLike Alice Through The Looking Glass, we become visitors navigating through the real AR world, which is not unlike charting visitor conversion paths i...
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