"Moneyball" vs. Creative: Where Data and Marketing Collide
Analytics

"Moneyball" vs. Creative: Where Data and Marketing Collide

10y Andrew Edwards

"Moneyball" vs. Creative: Where Data and Marketing...

Data and creative teams need to come together in order to achieve the best possible outcomes from your marketing efforts. Read More...

View article
Convergence Growing Pains in TV and Retail Marketing
Analytics

Convergence Growing Pains in TV and Retail Marketing

10y Marshall Sponder

Convergence Growing Pains in TV and Retail Marketi...

We need to "invert the pyramid" of a top-down model so that brands are listening and really want to learn what their customers want, instead of relyin...

View article
All the Information in All the World
Analytics

All the Information in All the World

10y Andrew Edwards

All the Information in All the World

Behavioral data shows every sign of serving as currency in what is rapidly becoming a world culture of information technology. For digital marketers, ...

View article
Get the latest analysis and reports delivered to your inbox daily
The Marketing Clouds and Convergence
Analytics

The Marketing Clouds and Convergence

10y Rand Schulman

The Marketing Clouds and Convergence

What are marketers to do during climate change, when these marketing clouds form and darken? Read More...

View article
Converged Analytics for Media Effectiveness
Analytics

Converged Analytics for Media Effectiveness

10y Marshall Sponder

Converged Analytics for Media Effectiveness

Converged media (using one type of media to prop up another) is more effective in addressing the changing media consumption habits of online audiences...

View article
The Internet of Things: The $300 Billion Opportunity for Marketers
Analytics

The Internet of Things: The $300 Billion Opportunity for Marketers

10y Mandeep Grover

The Internet of Things: The $300 Billion Opportuni...

If consumers are going to be inundated with Internet of Things-based products and services, it presents an opportunity for marketers. Consider these e...

View article
The Promise of True Digital Measurement — and Its Betrayal
Analytics

The Promise of True Digital Measurement — and Its Betrayal

10y Andrew Edwards

The Promise of True Digital Measurement — and Its ...

The concept of conversion/non-conversion lies at the heart of any critique of digital analytics. And as we move toward a multichannel measurement mode...

View article
Creativity Without Conversion Equals Zero
Analytics

Creativity Without Conversion Equals Zero

10y Rand Schulman

Creativity Without Conversion Equals Zero

Students must learn to combine creative and analytic skills to succeed in the digital marketing world, and some universities are making it easier for ...

View article
#CZLNY: ClickZ Live Convergence in Search Marketing
Analytics

#CZLNY: ClickZ Live Convergence in Search Marketing

10y Marshall Sponder

#CZLNY: ClickZ Live Convergence in Search Marketin...

A look at the signs of convergence noticed at ClickZ Live New York last week, including the joining of online search and social media and the role of ...

View article
60 Minutes "Amazed and Shocked" by Web Analytics Invasion of Privacy
Analytics

60 Minutes "Amazed and Shocked" by Web Analytics Invasion of Privacy

10y Rand Schulman

60 Minutes "Amazed and Shocked" by Web Analytics I...

On a recent episode, "60 Minutes" reported on the invasion of Internet-users' privacy and the notion of "data brokers." Marketers need to aggressively...

View article
Growing Hacking Convergence KPIs From Within
Analytics

Growing Hacking Convergence KPIs From Within

10y Marshall Sponder

Growing Hacking Convergence KPIs From Within

Organizations should begin by first discovering what they really care about, then measure it with a custom set of KPIs evolved internally so as to hel...

View article
Cross-Device Targeting - Why the Hype?
Analytics

Cross-Device Targeting - Why the Hype?

10y Kevin Tan

Cross-Device Targeting - Why the Hype?

An introduction to cross-device targeting, and the hype surrounding it, and its implications for advertisers in Asia. Read More...

View article
Software Fatigue and How to Fight It
Analytics

Software Fatigue and How to Fight It

10y Andrew Edwards

Software Fatigue and How to Fight It

Anyone not lost in the jungle believing World War II is still raging also knows that a successful software product is the key to riches almost unimagi...

View article
Accuracy, or Something Like It
Analytics

Accuracy, or Something Like It

10y Andrew Edwards

Accuracy, or Something Like It

How often have you not acted on what your digital analytics are telling you? How often is that because you don't trust the numbers? Data accuracy, or ...

View article
Your Small Data Just Sucks
Analytics

Your Small Data Just Sucks

10y Rand Schulman

Your Small Data Just Sucks

As marketers struggle with all of the new tools, we need to review the most fundamental component of marketing, yet one of the most overlooked - quali...

View article
Get Ready for Universal Analytics
Analytics

Get Ready for Universal Analytics

10y Vinoaj Vijeyakumaar

Get Ready for Universal Analytics

As Universal Analytics gradually moves out of beta, here are a few steps to prepare for the switch, including migrating your existing Web properties a...

View article
What Are the Signs of Convergence?
Analytics

What Are the Signs of Convergence?

10y Marshall Sponder

What Are the Signs of Convergence?

If you see one or more of these six examples in your office, you can be assured that convergence is taking root in your organization. Read More...

View article
Can Digital Analytics Save Itself?
Analytics

Can Digital Analytics Save Itself?

10y Andrew Edwards

Can Digital Analytics Save Itself?

Many marketers struggle with the basics of digital analytics, but automation may be key in helping them achieve success. Read More...

View article
The Stateless Internet Convergence of Things
Analytics

The Stateless Internet Convergence of Things

10y Rand Schulman

The Stateless Internet Convergence of Things

As wearable technology goes mainstream, and as your car and home report on your behavior, the lines between analog and digital worlds blur, and we now...

View article
Convergence and Info-Literacy in 2014
Analytics

Convergence and Info-Literacy in 2014

10y Marshall Sponder

Convergence and Info-Literacy in 2014

What we most need now is to become an informed and educated consumer of data; it is only when we have the right information that we can make better an...

View article
2014: Year of Grand Aligned Convergences
Analytics

2014: Year of Grand Aligned Convergences

10y Marshall Sponder

2014: Year of Grand Aligned Convergences

Columnist Marshall Sponder predicts 2014 will become the year of social data integration and data alignment - a "Grand Aligned Convergence" of sorts -...

View article
Data and Measurement Resolutions for 2014
Analytics

Data and Measurement Resolutions for 2014

10y Vinoaj Vijeyakumaar

Data and Measurement Resolutions for 2014

Start 2014 with a clear conversion optimization strategy in mind. Consider these 3 data-driven goals. Read More...

View article
First Impressions Count, But Ad Impressions May Not
Analytics

First Impressions Count, But Ad Impressions May Not

10y Andrew Edwards

First Impressions Count, But Ad Impressions May No...

Don't rely on first impressions when it comes to ad impressions. Columnist Andrew Edwards explains how to dig deeper with analytics to uncover greater...

View article
The New Context Marketing Applications
Analytics

The New Context Marketing Applications

10y Rand Schulman

The New Context Marketing Applications

Columnist Rand Schulman shares new insights that in mobile and marketing possibilities, gleaned from his visit to Dreamforce and other recent announce...

View article
Convergence in Social Media Produces Actionable Intelligence
Analytics

Convergence in Social Media Produces Actionable Intelligence

10y Marshall Sponder

Convergence in Social Media Produces Actionable In...

Converged analytics has been achieved by some because the assets an organization has are mainly digitized to begin with, and big data was gathered via...

View article
Can Analytics Help Save Obamacare?
Analytics

Can Analytics Help Save Obamacare?

10y Andrew Edwards

Can Analytics Help Save Obamacare?

Columnist Andrew Edwards makes the case for site analytics as the saviour for the ailing Affordable Care Act website, rife with issues since its launc...

View article
Alice Through The Looking Glass: Augmented Reality in the Real World
Analytics

Alice Through The Looking Glass: Augmented Reality in the Real World

10y Rand Schulman

Alice Through The Looking Glass: Augmented Reality...

Like Alice Through The Looking Glass, we become visitors navigating through the real AR world, which is not unlike charting visitor conversion paths i...

View article