As is evident from the guest lists at industry conferences across the country, business intelligence (BI) and marketing analytics are converging. What does that mean for marketers?
A look at this year's Gartner Hype Cycle report, and a deep dive into what its results mean for digital marketers in terms of convergence analytics.
Salesforces' recent acquisition of RelateIQ signals the start of a new wave of data science and sales convergence. How will other players in the industry react?
Introducing the Analytics Selfie, a new way to use data to inform your decision-making in the marketing ecosystem. Here are some tips for using this technique in your marketing efforts.
Based off various reports and analytics, here is a deep dive into the Big Data marketplace and a look at what analysts are predicting for the future.
Convergence is a great tool for many businesses, but it's important to know when and where you should converge, and it can require a broader level of thinking.
Data and creative teams need to come together in order to achieve the best possible outcomes from your marketing efforts.
We need to "invert the pyramid" of a top-down model so that brands are listening and really want to learn what their customers want, instead of relying on analog trend-spotting capabilities.
Behavioral data shows every sign of serving as currency in what is rapidly becoming a world culture of information technology. For digital marketers, the benefit of data-collection can be summed up as a single concept: "insight."
What are marketers to do during climate change, when these marketing clouds form and darken?