If the current IT technology vendors and convergence architects can't deliver the converged technology stacks and processes needed to smelt all of thi...
View articleThe silos at work in academia have been a serious stumbling block for businesses; US universities are not adequately training students to meet the nee...
View articleWhile the job of a chief convergence officer might seem hard today, it's about to become even harder due to several upcoming changes. Read More...
View articleConvergence Analytics 2.0 calls out a number of factors that seemed to be impeding adoption of what really is a good idea - the ability to see more da...
View articleAt SES San Francisco, Andrew Edwards will be talking about all things convergence analytics – trends, technologies, and challenges. Here, Edwards offe...
View articleConvergence analytics companies struggling to differentiate in an evolving market need to verticalize to survive Darwinist twists. Read More...
View articleBusiness leaders need to understand what they are going to get in return for their efforts and investment - what the structure of success "looks like"...
View articleReal-time data is relevant only if a business can actually make sense of this data and act on it in the right timeframe. Read More...
View articleWe need a new, forward-looking approach based on the data we will soon have a lot more of. Read More...
View articleThe marketing profession is always changing and we know that the brand-only-style era of advertising that favored creativity over analytics is gone. R...
View articleWhoever can claim to understand this new type of offering best and most comprehensively will likely carve out a new and very desirable niche for thems...
View articleA few basic questions to ask in evaluating critical analytics capabilities in this evolving world of convergence analytics. Read More...
View articleA look at what convergence analytics is, how it will affect marketers, its effects on attribution and lifetime value, and why practices are as importa...
View articleClickZ's Melanie White catches up with Andrew Edwards from Efectyv Marketing to discuss the concept of convergence analytics. Read More...
View articleIf current trends continue, marketing will be less and less about driving engagement, and more and more about proving ROI for the entire company. Read...
View articleClickZ and Efectyv Marketing have launched an industry-first survey on Convergence Analytics for digital marketers, that will be expanded into a repor...
View article