The Converged Digital Industrial Economy and the Internet of Things
Analytics

The Converged Digital Industrial Economy and the Internet of Things

10y Marshall Sponder

The Converged Digital Industrial Economy and the I...

If the current IT technology vendors and convergence architects can't deliver the converged technology stacks and processes needed to smelt all of thi...

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Building a Culture of Measurement
Analytics

Building a Culture of Measurement

11y Rand Schulman

Building a Culture of Measurement

The silos at work in academia have been a serious stumbling block for businesses; US universities are not adequately training students to meet the nee...

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Rise of the Chief Convergence Officer
Analytics

Rise of the Chief Convergence Officer

11y Marshall Sponder

Rise of the Chief Convergence Officer

While the job of a chief convergence officer might seem hard today, it's about to become even harder due to several upcoming changes. Read More...

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Convergence Analytics 2.0: Everybody is Still Measuring Everything
Analytics

Convergence Analytics 2.0: Everybody is Still Measuring Everything

11y Andrew Edwards

Convergence Analytics 2.0: Everybody is Still Meas...

Convergence Analytics 2.0 calls out a number of factors that seemed to be impeding adoption of what really is a good idea - the ability to see more da...

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Multi-Channel Analytics: An Interview With SES San Francisco Speaker Andrew Edwards
Analytics

Multi-Channel Analytics: An Interview With SES San Francisco Speaker Andrew...

11y Victoria Edwards

Multi-Channel Analytics: An Interview With SES San...

At SES San Francisco, Andrew Edwards will be talking about all things convergence analytics – trends, technologies, and challenges. Here, Edwards offe...

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Real-Time Confessions From an Analytics Executive
Analytics

Real-Time Confessions From an Analytics Executive

11y Rand Schulman

Real-Time Confessions From an Analytics Executive

Convergence analytics companies struggling to differentiate in an evolving market need to verticalize to survive Darwinist twists. Read More...

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The 1 Percent Rubric - 5 Questions Leading to Convergence
Analytics

The 1 Percent Rubric - 5 Questions Leading to Convergence

11y Marshall Sponder

The 1 Percent Rubric - 5 Questions Leading to Conv...

Business leaders need to understand what they are going to get in return for their efforts and investment - what the structure of success "looks like"...

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Who Cares About Real-Time Data Anyway?
Analytics

Who Cares About Real-Time Data Anyway?

11y Pelin Thorogood

Who Cares About Real-Time Data Anyway?

Real-time data is relevant only if a business can actually make sense of this data and act on it in the right timeframe. Read More...

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Convergence Analytics Needs a New Unified Query Language
Analytics

Convergence Analytics Needs a New Unified Query Language

11y Marshall Sponder

Convergence Analytics Needs a New Unified Query La...

We need a new, forward-looking approach based on the data we will soon have a lot more of. Read More...

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Mobile Metrics: What a Difference a Year Makes!
Analytics

Mobile Metrics: What a Difference a Year Makes!

11y Rand Schulman

Mobile Metrics: What a Difference a Year Makes!

The marketing profession is always changing and we know that the brand-only-style era of advertising that favored creativity over analytics is gone. R...

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Convergence Analytics Now: 3 Ways This New Market Changes Everything
Analytics

Convergence Analytics Now: 3 Ways This New Market Changes Everything

11y Andrew Edwards

Convergence Analytics Now: 3 Ways This New Market ...

Whoever can claim to understand this new type of offering best and most comprehensively will likely carve out a new and very desirable niche for thems...

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Convergence Analytics Delivers New Paradigm for Holistic Insights Into Customer Behavior
Analytics

Convergence Analytics Delivers New Paradigm for Holistic Insights Into Cust...

11y Pelin Thorogood

Convergence Analytics Delivers New Paradigm for Ho...

A few basic questions to ask in evaluating critical analytics capabilities in this evolving world of convergence analytics. Read More...

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4 Key Facts From Convergence Analytics Showtime at SES NY
Actionable Analysis

4 Key Facts From Convergence Analytics Showtime at SES NY

11y Andrew Edwards

4 Key Facts From Convergence Analytics Showtime at...

A look at what convergence analytics is, how it will affect marketers, its effects on attribution and lifetime value, and why practices are as importa...

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VIDEO: The Drive Towards Convergence Analytics
Analytics

VIDEO: The Drive Towards Convergence Analytics

11y Melanie White

VIDEO: The Drive Towards Convergence Analytics

ClickZ's Melanie White catches up with Andrew Edwards from Efectyv Marketing to discuss the concept of convergence analytics. Read More...

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5 Facts You Need to Know About Convergence Analytics
Actionable Analysis

5 Facts You Need to Know About Convergence Analytics

11y Andrew Edwards

5 Facts You Need to Know About Convergence Analyti...

If current trends continue, marketing will be less and less about driving engagement, and more and more about proving ROI for the entire company. Read...

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ClickZ and Efectyv Marketing Launch Industry-First Survey on Convergence Analytics
Analytics

ClickZ and Efectyv Marketing Launch Industry-First Survey on Convergence An...

11y Melanie White

ClickZ and Efectyv Marketing Launch Industry-First...

ClickZ and Efectyv Marketing have launched an industry-first survey on Convergence Analytics for digital marketers, that will be expanded into a repor...

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