Every marketer has been sitting with his or her analytics team, reviewing an overwhelming spreadsheet of data points. It tends to hurt ... read more
Verifying Business Value
As I’ve been writing about tools and tactics quite a bit lately, I thought for this month’s column I’d take a step ... read more
Can 360 video advertisements drive more engagements than regular video ads? Google partnered with Columbia Sportswear to find out and discovered it's not always the case.
Over the past few weeks we’ve largely used #ClickZChat as a chance to delve into the pros and cons of content and ... read more
As marketing continues to become progressively more digital, it is important that all those within the industry understand the value of analyzing and measuring data yielded from campaigns.
Although technological advances have simplified evaluating metrics and quantifying data from campaigns, it's still a complicated process. How should marketers approach these challenges?
Finding a digital analytics consulting firm that can cater to mid- to large-sized enterprises can pose a challenge, so ask some fundamental questions to narrow down the search.
Having grown 67 percent from last year, Apple overtook Google for the top spot in WPP's annual ranking of the top 100 global brands, demonstrating technology's strong growth.
In order to measure the effectiveness of your content strategy, you must first clearly define the objectives and then link the objectives to metrics.