Twitter has launched two new conversion tracking features to its analytics toolkit in an attempt to help brands measure a Promoted Tweet campaign's ROI.
Conversion & ROI
Columnist Zac Martin gives his tips for better reporting on return on investment (ROI).
If you're looking for new ways to optimize conversions on your site, customized reports from Google Analytics may be able to help.
Getting customers to your website is one thing, but converting their clicks to purchases is quite another.
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If you can effectively track your content marketing success, you will be able to better use the strategy in your marketing efforts.
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When Apple made its big announcement earlier this month, the big wireless providers failed to take advantage of the news in an immediate fashion. If marketers aren't nimble, they face losing many valuable customers.
Conversion rate optimization can significantly increase the sales and effectiveness of an online campaign. So why are so many marketers getting it wrong?