Marketers must remain user-centric in order to earn conversions on Facebook. Posts that generate the most interaction and engagement will be the ones that see the highest reach.
Conversion & ROI
One of the best ways to discover how you can better your website is by asking your visitors what they want to see. Here are several tools that allow you to gather feedback from your visitors easily and effectively.
A successful email marketing campaign needs to incorporate both triggered and targeted emails. However, since targeted emails will most likely have a greater impact over time, that is where marketers should focus most of their attention.
The colors you use throughout your website and for your calls to action can have a profound effect on conversion rates. Here are some tips to help you use color to boost sales and return on investment.
The back-to-school season is one of the most popular e-commerce shopping seasons. Although it may seem like summer just started, it's time to prepare for your back-to-school marketing campaigns.
User reviews, or social proof, can help build trust in your business, but there's a right way and a wrong way to apply social proof to your website. Here are some best practices for making the most of case studies and testimonials.
At its core, conversion optimization is all about psychology. Make sure you understand how people think and what motivates them in their decision-making and leverage that knowledge to optimize your marketing.
While 75 percent of respondents in Adobe's 2014 Digital Marketing Optimization Survey say personalization is a way to convert visitors into customers, most are limited by budgets, time, or skill sets.
Tablets, which continue to eat up market share, are not just "middle of the road" options when it comes to design. They offer a "medium-sized" view that might be "just right" for all your digital touch points.
There's a growing community of crowdsourced remote usability testing options avaiable for marketers. Here are six of the top tools.