Retargeting can be an effective way to increase conversions among online customers, but many marketers aren't using the strategy to its full potential.
Conversion & ROI
Is conversion rate optimization, in its current state, truly a sustainable and effective strategy?
Positive customer feedback can help increase your conversion rate. Here are three tips for making your testimonials appear genuine, therefore increasing their effectiveness.
Twitter has launched two new conversion tracking features to its analytics toolkit in an attempt to help brands measure a Promoted Tweet campaign's ROI.
Columnist Zac Martin gives his tips for better reporting on return on investment (ROI).
If you're looking for new ways to optimize conversions on your site, customized reports from Google Analytics may be able to help.
Getting customers to your website is one thing, but converting their clicks to purchases is quite another.
Testing is extremely important to the success of any marketing campaign. Here is a selection of several tools to help you test your website effectively.
Less is more when it comes to effective lead generation pages. Here are three steps to increase conversions from your landing pages.
If you can effectively track your content marketing success, you will be able to better use the strategy in your marketing efforts.