The back-to-school season is one of the most popular e-commerce shopping seasons. Although it may seem like summer just started, it's time to prepare for your back-to-school marketing campaigns.
Conversion & ROI
User reviews, or social proof, can help build trust in your business, but there's a right way and a wrong way to apply social proof to your website. Here are some best practices for making the most of case studies and testimonials.
At its core, conversion optimization is all about psychology. Make sure you understand how people think and what motivates them in their decision-making and leverage that knowledge to optimize your marketing.
While 75 percent of respondents in Adobe's 2014 Digital Marketing Optimization Survey say personalization is a way to convert visitors into customers, most are limited by budgets, time, or skill sets.
Tablets, which continue to eat up market share, are not just "middle of the road" options when it comes to design. They offer a "medium-sized" view that might be "just right" for all your digital touch points.
There's a growing community of crowdsourced remote usability testing options avaiable for marketers. Here are six of the top tools.
Adobe's new enhancements, including predictive analytical capabilities and Live Stream, are among the innovations that have prompted such rapid change in the marketing world.
Marketers should take advantage of Google Analytics Advanced Segments to increase their conversion rate, consciously direct media spend, and enhance personalization.
To ensure the success of your brand, you must find the data that's valuable to you, make sure you have access to it, and use it to build your strategy.
Even though it is your goal as a marketer to get customers to complete a conversion action, you must allow them to maintain a sense of control over their decision-making process.