How will marketers handle the advertising industry upheaval in regard to data and measurement? Read More...
View articleDespite shrinking ad budgets, marketers are on the hook to fuel their businesses by acquiring traffic. But how? Magic? Data and analytics are to the r...
View articleHow brands can leverage some of the key trends for 2023 to drive success in the ecommerce space Read More...
View articleAs industries around the world grapple with a down economy, marketers are looking for cost-effective strategies that maximize return on investment and...
View articleThe formula for mastering customer experiences and driving business growth lies in the hands of this dynamic duo Read More...
View articleBoots, one of the UK’s largest Beauty and Pharmacy retailers, has a rich 170-year history. Their customers have always been at the core of this. The l...
View articleExclusive advice from global influencer and CXO leader, Cyril Coste on how to amp up your customer experience (CX) strategy and connect AI with digita...
View articleAs marketers, we’ve grown reliant on data – of all shapes and sizes. No matter how seemingly inconsequential, we crave the data. The pandemic has gone...
View articleThe solution is literally all around us, here's how you can mitigate risk, align messaging, reduce media spend wastage, and drive growth - all while b...
View articleAllocating capital for SEO offers strong ROI, but how do you measure ROI and ensure you're investing enough? Read More...
View articleEngage and convert your audience with a strategic mix of the right platforms and your biggest assets - brand ambassadors, employees, and content creat...
View articleAn agency model is only as good as the advertiser’s ability to strategically manage the roster and operationalize it Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleA good customer experience provides differentiation for ecommerce as traditional shops reopen Read More...
View articleHere's how you can pair machine learning and AI to transform how your company delivers customer experience and satisfaction Read More...
View articleCustomers appreciate surveys when there is context but how do you ensure there are no lags and loopholes? Read More...
View articleOracle CX Sales Strategist, Kayleigh Halko highlights how today’s CRM isn’t cutting it for sellers and why AI needs to be injected to help give intell...
View articleHow customer data platforms (CDPs) are proving to be a great value proposition for retailers, enabling better data intelligence and cross-channel mark...
View articleJohn Williams, CTO at Amplience discusses how the peak in pandemic reveals new trends in shopping habits that are likely to stick around. Read More...
View articlePublicis Sapient’s Data Collection & Consent Survey, which questioned 5000 people across five countries, seeks to better understand how consumers feel...
View articleMarketers have dozens of optimization tools at their disposal. But they’ve forgotten about the most sophisticated one. Read More...
View article2020 spun the world and we as people, consumers, and brands learned, unlearned, and adapted. This week we look into the two pillars that helped busine...
View articleSenior Product marketing manager for Litmus, Jess Materna talks about how the innovative features of Litmus solution can help save email marketers’ ti...
View articleData-driven insights for customer success requires a strategic approach beyond collection. Read More...
View articleIntent Data is all the rage, but without a solid plan, marketers are prone to these pitfalls. Read More...
View articleSemasio CEO Kasper Skou, says it’s high time brands look at Facebook and others through their own lens and take back control of their data. Read More...
View articleMerkury's Gerry Bavaro discusses how brands and marketers can tackle personalization in marketing and advertising by utilizing a durable and sustainab...
View article