TrackMaven’s recent research into the state of content marketing for brands makes for some difficult reading if, like me, you’re planning a ... read more
Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution.
At the end of 2015 I started a Twitter conversation with some of the world’s leading experts on conversion optimisation. It all ... read more
The world for marketers is changing … from “tell me how great your campaigns are” to “show me the actual results.” For ... read more
The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads.
Email and social media are two efficient channels to assess your customer satisfaction.
All the experts, analysts and geeks here at Search Engine Watch and ClickZ are very proud to present Shift, a new two-day ... read more
Content marketing has been widely adopted but how are people measuring whether it works or not? Which metrics should we be looking ... read more