While CTRs may have worked in the 1990s, and still do have a place in email marketing, when it comes to banner ads, they’re not your friends when it comes to measuring ad effectiveness. But what other options do we have?
What is a data management platform (DMP) and how can this tool help improve digital marketing efforts?
Improve the conversion rate of your ads and maximize profits without draining your entire ad budget.
In this guest post Ricky Solanki, Director of Push Group, explores how overlays can keep fleeing visitors on your website and drive conversions.
Marketers can begin to work on solutions to achieve new levels of consumer value, satisfaction, and engagement by addressing these three digital dilemmas.
Experts predict that there will be a greater emphasis on social business this year, thus making it more imperative for marketers to cultivate strong connections with their total customer community.
By using personalization in the emails that are sent, retail marketers can grow their consumer base and ultimately increase ecommerce revenue.
Another week, another Facebook feature. Over the past few years, declining organic reach has become a major issue for publishers using Facebook. ... read more
Our beginner’s guide to Google Analytics teaches you how to set up an account that is linked to your site and recommends a few basic metrics to look at.