American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT and omnichannel world.
Every marketer has been sitting with his or her analytics team, reviewing an overwhelming spreadsheet of data points. It tends to hurt ... read more
I have a question for you: what’s the program you first turn to when creating your ad copy? If you’re like the ... read more
As I’ve been writing about tools and tactics quite a bit lately, I thought for this month’s column I’d take a step ... read more
Yesterday, Facebook reported blow-out earnings that handily beat Wall Street analyst expectations. The world’s largest social network generated $6.24 billion in ad revenue ... read more
Content marketing includes so many tasks and processes that it can be very overwhelming. You need a solid toolset to keep it ... read more
Can 360 video advertisements drive more engagements than regular video ads? Google partnered with Columbia Sportswear to find out and discovered it's not always the case.