As marketing continues to become progressively more digital, it is important that all those within the industry understand the value of analyzing and measuring data yielded from campaigns.
How can marketers walk the fine line between utilizing consumer data for targeting and personalization purposes and respecting customer privacy?
If your company does not have the budget for Socialbakers or Adobe Social, you may want to take a look at these eight free social media management tools.
How can publishers and advertising networks best utilize analytics data to prevent the extinction of digital magazines and newspapers?
Earning and retaining customer loyalty for brands is a more complex endeavor than it used to be. Use these tips to gain consumers' devotion and fortify long-term relationships.
UTM tracking can bridge the gap between Google Analytics and results provided by different social media platforms. Here's how you can use it to your advantage.
Although technological advances have simplified evaluating metrics and quantifying data from campaigns, it's still a complicated process. How should marketers approach these challenges?
Of all the ways clicks are generated while navigating website touchpoints, which attribution model is most effective at successfully inciting substantial conversions?
What are some best practices to increase subscriber lists, enhance brand loyalty, and drive traffic to websites? Use these strategies to create and measure engaging content.
In addition to modifying how tags are managed and where they are placed, you can refine your analytics strategy and improve data collection accuracy by aligning a data layer with the TMS.