With a little help from some algorithms and machine learning, marketers may soon be able to tap into the power of Hadoop, ... read more
If you don’t have a boss that expects you to deliver results reports on your programs today, you will in the future. ... read more
Without any action behind it, data is just a bunch of numbers. Clickstream data is particularly valuable, providing insights about what consumers are doing.
The number of digital skills you need in order to be a functional and useful member of your organisation are increasing at a rate you might be struggling to keep up with.
We talk a lot about content. How to make it, what makes it work, how to measure it’s effects, if there’s too ... read more
Have we been measuring content the wrong way? Inbar Yagur, Senior Content Strategist at Taboola, gave a talk at the Content Marketing ... read more
Advertising to millennials can be challenging, especially when there’s a lack of understanding towards their needs. Here’s what you need to consider before targeting ... read more