At the end of 2015 I started a Twitter conversation with some of the world’s leading experts on conversion optimisation. It all ... read more
The world for marketers is changing … from “tell me how great your campaigns are” to “show me the actual results.” For ... read more
The convergence of advertising and marketing technologies is increasing the way data can be used to improve the efficiency of display ads.
Email and social media are two efficient channels to assess your customer satisfaction.
All the experts, analysts and geeks here at Search Engine Watch and ClickZ are very proud to present Shift, a new two-day ... read more
Content marketing has been widely adopted but how are people measuring whether it works or not? Which metrics should we be looking ... read more
While CTRs may have worked in the 1990s, and still do have a place in email marketing, when it comes to banner ads, they’re not your friends when it comes to measuring ad effectiveness. But what other options do we have?
What is a data management platform (DMP) and how can this tool help improve digital marketing efforts?
Improve the conversion rate of your ads and maximize profits without draining your entire ad budget.