Data is the heart of market exploration today. Now more than ever before, CMOs have access to petabytes of customer information and dozens of analytics tools. It's this same wealth of information, however, that leaves marketing teams confused.
How to achieve that one-to-one connection as your customers navigate across channels.
Competitive intelligence is a hot topic, but how are small businesses using this data to grow?
Spotify recently bought an analytics platform to quickly stay competitive after Apple got some brand good will at the hands of Taylor Swift.
Google Analytics is useful, and it's free, but getting the most out of this tool can be enhanced with the following tips.
Since the demand for analytics professionals outweighs the supply, this columnists outlines which roles are best kept in-house and which ones you should outsource.
The real world of data in advertising is complex and varied - is it available, not available or does it need to be generated in a customized way?
Data algorithms should be focused on that one metric you need most - the "golden metric" - which also happens to be the one metric complex analytics often leave out.
Because of limitations within text-based monitoring and analytics platforms, convergence analytics are able to eliminate blind spots more quickly.
Despite the self-admittedly clickbait title, this columnist's new book is about the things that digital innovations has eclipsed, many of which were on the verge of collapse.