High performing CMOs rate their general businesses health stronger than their direct competitors. This finding comes from the State of Marketing 2016 ... read more
A new study from Origami Logic highlights how much marketers struggle with cross-channel measurement. How can they make data less overwhelming?
Your customers are engaging with your business across an increasing number of touchpoints – websites, social media, in-store, mobile and tablets. But ... read more
Customers want to be understood, businesses want to understand them and yet satisfaction surveys have become anything but satisfying. That’s because the ... read more
Customer retention has often been overlooked in favour of acquisition, but it’s something no business should be ignoring. The best strategy is ... read more
TrackMaven’s recent research into the state of content marketing for brands makes for some difficult reading if, like me, you’re planning a ... read more
Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution.