How to use Facebook Insights to track the success of your social strategy
Analytics

How to use Facebook Insights to track the success of your social strategy

7y Tereza Litsa

How to use Facebook Insights to track the success ...

Facebook recently announced the introduction of new metrics for its Insights page with the aim of offering improved measurement. We break down how to ...

View article
How can a Customer Data Platform help with personalization?
Analytics

How can a Customer Data Platform help with personalization?

7y Sam Carter

How can a Customer Data Platform help with persona...

Despite the Digital Marketing Association noting that 77% of brands believe real-time personalization of their marketing is crucial, a whopping 60% st...

View article
How to maximize your customer data: A personalization masterclass
Analytics

How to maximize your customer data: A personalization masterclass

7y Linus Gregoriadis

How to maximize your customer data: A personalizat...

ClickZ’s most recent webinar, ‘Maximize Your Customer Data: The Personalization Masterclass’, contains practical guidance to help marketers take...

View article
Get the latest analysis and reports delivered to your inbox daily
What key opportunities does Meeker's report highlight for marketers in China?
Analytics

What key opportunities does Meeker's report highlight for marketers in Chin...

7y Clark Boyd

What key opportunities does Meeker's report highli...

Mary Meeker's annual Internet Trends Report is one of the most highly-anticipated presentations in our industry, and this year a significant section f...

View article
Influencing the customer journey is just as important as understanding it
Analytics

Influencing the customer journey is just as important as understanding it

7y Al Roberts

Influencing the customer journey is just as import...

For years, marketers have scrutinized every aspect of the customer journey--but it is becoming increasingly apparent that just understanding it isn't ...

View article
The 'must-knows' on how to achieve a data-driven attribution model
Acquisition

The 'must-knows' on how to achieve a data-driven attribution model

7y Sam Carter

The 'must-knows' on how to achieve a data-driven a...

With the increasing complexity of the customer journey, traditional single-touch attribution models are no longer sufficient. In this article, I'll lo...

View article
Five ways to maintain data quality in your analytics
Analytics

Five ways to maintain data quality in your analytics

7y Chris Camps

Five ways to maintain data quality in your analyti...

A data-driven strategy is an essential part of any marketing role, making data quality a top priority for senior marketers. But how can you ensure you...

View article
The top 7 barriers to attribution and how to overcome them
Acquisition

The top 7 barriers to attribution and how to overcome them

7y Sam Carter

The top 7 barriers to attribution and how to overc...

A recent article by Martech Advisor stated that ‘In 2017, organizations will realize that attribution is not the panacea to their measurement problems...

View article
The challenges of attribution: Which channel produces the highest ROI?
Acquisition

The challenges of attribution: Which channel produces the highest ROI?

7y Sam Carter

The challenges of attribution: Which channel produ...

The consumers’ path to purchase has grown increasingly complex, with the vast majority of touchpoints occurring over multiple sessions and multiple ma...

View article
How to measure the ROI of social media campaigns
Analytics

How to measure the ROI of social media campaigns

7y Tereza Litsa

How to measure the ROI of social media campaigns

What’s the best way to measure Return on Investment when planning social media campaigns? How can you justify the time and the budget spent on them? R...

View article
How to measure and optimize customer engagement on any channel
Analyzing Customer Data

How to measure and optimize customer engagement on any channel

7y Chris Camps

How to measure and optimize customer engagement on...

‘Customer engagement’ is a concept so nebulous, and so often used, that it’s lost meaning in the marketing world. What is customer engagement, what me...

View article
The 4 key metrics to a successful email
Analytics

The 4 key metrics to a successful email

7y Katie Callaghan

The 4 key metrics to a successful email

Now that you've written your high-performing email, there's one last thing you need to do after you send it: measure how it performs. Unfortunately, n...

View article
Five lessons for maximizing your online and offline conversions
Actionable Analysis

Five lessons for maximizing your online and offline conversions

7y Linus Gregoriadis

Five lessons for maximizing your online and offlin...

'The Ultimate Guide to Conversion Rate Optimization (CRO): Online and Offline', ClickZ's recent webinar in partnership with DialogTech, was an insight...

View article
How technology can turn your customer feedback into action
Analytics

How technology can turn your customer feedback into action

7y Chris Camps

How technology can turn your customer feedback int...

As a tool for understanding the customer experience, feedback should be integral to your marketing strategy, but making sure that feedback leads to or...

View article
Four takeaways from the Mastering the Art of Data-Driven Attribution webinar
Acquisition

Four takeaways from the Mastering the Art of Data-Driven Attribution webina...

7y Linus Gregoriadis

Four takeaways from the Mastering the Art of Data-...

ClickZ’s recent webinar on Mastering the Art of Data-Driven Attribution was a great reminder of the opportunities available for companies to make stri...

View article
Seven ways advertisers can deal with brand safety concerns
Actionable Analysis

Seven ways advertisers can deal with brand safety concerns

7y Al Roberts

Seven ways advertisers can deal with brand safety ...

For years, advertisers have tolerated a big elephant in the room: the fact that their digital ads aren't always appearing where they would want them t...

View article
5 overlooked but rewarding mobile engagement strategies
Actionable Analysis

5 overlooked but rewarding mobile engagement strategies

7y Laurynas Skupas

5 overlooked but rewarding mobile engagement strat...

How can marketers master the art of engaging their users on mobile? Here are five often overlooked but rewarding strategies you can use. Read More...

View article
The importance of capturing data via forms (and 5 form options for startups)
Analyzing Customer Data

The importance of capturing data via forms (and 5 form options for startups...

7y Amanda DiSilvestro

The importance of capturing data via forms (and 5 ...

We all need data on the users that matter to us most. In many cases, to get this data, we need to have data forms to collect and capture information d...

View article
Sears: The Holy Grail is marrying data, mobile, marketing and merchandising
Analytics

Sears: The Holy Grail is marrying data, mobile, marketing and merchandising

7y Andy Favell

Sears: The Holy Grail is marrying data, mobile, ma...

“You cannot succeed in analytics and marketing unless they are central to business operations and are helping business answer the questions that will ...

View article
The evolution of display: How is advertisers' use of display advertising changing?
Ad Industry Metrics

The evolution of display: How is advertisers' use of display advertising ch...

7y Rebecca Sentance

The evolution of display: How is advertisers' use ...

While investment in display advertising is still widespread, there has been a shift in the way in which traditional display advertising is used by mar...

View article
The psychology of numbers and how they drive conversions
Acquisition

The psychology of numbers and how they drive conversions

7y Tereza Litsa

The psychology of numbers and how they drive conve...

The use of psychology in marketing and sales is not new, but it may be more useful than ever in an attention economy where time is precious and focus ...

View article
Despite the hype, most marketers not investing in hot new technologies
Attribution

Despite the hype, most marketers not investing in hot new technologies

7y Al Roberts

Despite the hype, most marketers not investing in ...

According to a survey conducted as part of OnBrand Magazine's State of Branding Report 2017, marketers are well aware of the new technologies that are...

View article
Foursquare's Pilgrim SDK could lead to an explosion of location-aware apps
Analytics

Foursquare's Pilgrim SDK could lead to an explosion of location-aware apps

7y Al Roberts

Foursquare's Pilgrim SDK could lead to an explosio...

Two weeks ago, Foursquare announced what could be the most important component of its data business: the Pilgrim SDK. So what does it do, and what doe...

View article
How Predictive Behavioral Analytics can aid in both marketing and cybersecurity
Analytics

How Predictive Behavioral Analytics can aid in both marketing and cybersecu...

7y Jay Marwaha

How Predictive Behavioral Analytics can aid in bot...

Combining clickstream data with machine-learning technology, behavioral analytics helps enterprises create a tailored online experience for each visit...

View article
The online video metric all marketers should focus on in 2017
Analytics

The online video metric all marketers should focus on in 2017

7y Rebecca Sentance

The online video metric all marketers should focus...

Video performs better than any other type of content – with better engagement, more memorable adverts, and better recall experienced by viewers. But o...

View article
The power of podcast advertising: Its rising popularity and how to avoid ad-skipping to ensure ROI
Actionable Analysis

The power of podcast advertising: Its rising popularity and how to avoid ad...

7y Guest Writer

The power of podcast advertising: Its rising popul...

Podcasts are an up-and-coming, and increasingly popular, audio medium which give advertisers a new means of connecting with a captive audience. Read M...

View article
Breaking down the Facebook auction: How to manage rising CPMs and deliver sales
Actionable Analysis

Breaking down the Facebook auction: How to manage rising CPMs and deliver s...

7y Clark Boyd

Breaking down the Facebook auction: How to manage ...

Facebook advertising has come a long way in the past few years, and it provides a highly profitable way for brands either to engage an existing audien...

View article
1 3 4 5 6 7 103