Our four favourite findings from the ClickZ Digital Advertising Breakfast
Actionable Analysis

Our four favourite findings from the ClickZ Digital Advertising Breakfast

7y Leonie Mercedes

Our four favourite findings from the ClickZ Digita...

What does the future of paid search and paid social advertising look like? Last Wednesday, ClickZ sought to answer that question, holding its first Di...

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Q&A: Fospha's Sam Carter on how to own your customer journey with data analytics
Acquisition

Q&A: Fospha's Sam Carter on how to own your customer journey with data ...

7y Team ClickZ

Q&A: Fospha's Sam Carter on how to own your cu...

The increased availability of data and analytics to track the customer journey has opened up entire new worlds for marketers. Read More...

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Q&A: ReachMobi’s CEO Matt Hoggatt on turning website visitors to subscribers
Acquisition

Q&A: ReachMobi’s CEO Matt Hoggatt on turning website visitors to subscr...

7y Leonie Mercedes

Q&A: ReachMobi’s CEO Matt Hoggatt on turning w...

According to Matt Hoggatt, CEO of mobile audience network ReachMobi, there are rich opportunities in the realm of mobile web, if only mobile companies...

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How brands can use social media analytics in 2017
Analytics

How brands can use social media analytics in 2017

7y Tereza Litsa

How brands can use social media analytics in 2017

Social media has developed into an effective component of digital strategy, but measuring its performance is still a challenge. How will analytics aff...

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How your CMS can help personalise your customer journey
Analytics

How your CMS can help personalise your customer journey

7y Chris Camps

How your CMS can help personalise your customer jo...

A great customer experience has moved from ‘nice to have’ to ‘can’t do without’. Your users expect be engaged from the moment they land on your site, ...

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Is it time to rethink your mobile measurements?
Actionable Analysis

Is it time to rethink your mobile measurements?

7y Andrew Warren-Payne

Is it time to rethink your mobile measurements?

With the majority of web activity now occurring on mobile devices, knowing how well a brand performs on mobile is critical. Read More...

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Mobile app vs mobile web - what’s the right answer for retailers?
Actionable Analysis

Mobile app vs mobile web - what’s the right answer for retailers?

7y Chris Camps

Mobile app vs mobile web - what’s the right answer...

Mobile has become a powerful force in the marketing world, forcing retailers to adapt fast. This article explores the benefits of mobile web versus mo...

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Personalisation: the key to profitable discount codes
Actionable Analysis

Personalisation: the key to profitable discount codes

7y Chris Camps

Personalisation: the key to profitable discount co...

In this article, we look at how to use data to tailor discounts to specific customer segments, reducing the cost of customer acquisition and ultimatel...

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How are organisations using digital channels to improve their reach and customer service?
Actionable Analysis

How are organisations using digital channels to improve their reach and cus...

7y Chris Camps

How are organisations using digital channels to im...

As an organisation, finding the right marketing channels is an essential part of your marketing strategy. Read More...

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Data-driven attribution: the cure for discount code abuse?
Acquisition

Data-driven attribution: the cure for discount code abuse?

7y Chris Camps

Data-driven attribution: the cure for discount cod...

When measuring the effectiveness of discount codes, retailers often get it wrong. In this article, we'll look at how data-driven attribution can help ...

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How can digital literacy help you understand your customers?
Analyzing Customer Data

How can digital literacy help you understand your customers?

7y Rebecca Sentance

How can digital literacy help you understand your ...

Many businesses invest a great deal of time and effort into knowing their customers - but too few focus on understanding them. Read More...

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Why you should be using data to fuel your content
Analytics

Why you should be using data to fuel your content

7y Jade Tolley

Why you should be using data to fuel your content

Data. It’s the latest ‘buzzword’ in the digital marketing world when it comes to content. Read More...

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What exactly is a marketing cloud, and do you need one?
Actionable Analysis

What exactly is a marketing cloud, and do you need one?

7y Linus Gregoriadis

What exactly is a marketing cloud, and do you need...

The term ‘marketing cloud’ has gained significant traction in the last few years as major software companies have sought to monetise the growing impor...

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Facebook reveals it miscalculated even more metrics
Analytics

Facebook reveals it miscalculated even more metrics

7y Al Roberts

Facebook reveals it miscalculated even more metric...

The Like and Share counts retrieved through Facebook's Graph API were inconsistent with the counts displayed through search queries in Facebook's mobi...

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First Party Data is Integral to Breathing New Life Into TV
Analytics

First Party Data is Integral to Breathing New Life Into TV

7y Erin Madorsky

First Party Data is Integral to Breathing New Life...

Digital has quite forcefully overturned the entire media industry, causing even the most traditional companies to adapt or be left behind. Read More...

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Persona creation: why many marketers are taking the wrong approach
Actionable Analysis

Persona creation: why many marketers are taking the wrong approach

7y Graham Charlton

Persona creation: why many marketers are taking th...

Marketers create personas to better understand their target audience and what it looks like. If marketers can understand potential buyer behaviors, an...

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How to target the ‘missing audience’ in your data-driven marketing
Analytics

How to target the ‘missing audience’ in your data-driven marketing

7y Rebecca Sentance

How to target the ‘missing audience’ in your data-...

What’s behind a successful data-driven marketing strategy? Read More...

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How martech companies are changing their approaches to lead generation and prospecting
Analytics

How martech companies are changing their approaches to lead generation and ...

7y Graham Charlton

How martech companies are changing their approache...

One of the major challenges in the martech industry is getting the attention of prospects in a world where they are bombarded by content and emails on...

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Facebook launches analytics for Messenger chatbots
Analytics

Facebook launches analytics for Messenger chatbots

7y Al Roberts

Facebook launches analytics for Messenger chatbots

Facebook is addressing one of the biggest missing pieces of its chatbot offering: analytics. Read More...

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Insurers starting to get to grips with online conversion and complex forms
Acquisition

Insurers starting to get to grips with online conversion and complex forms

7y Jonathan Attwood

Insurers starting to get to grips with online conv...

Insurers went online a long time ago, but one of the major challenges has been creating an online experience that can handle the relatively complex in...

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All you need to start your new online venture: 10 tools & 10 useful resources
Attribution

All you need to start your new online venture: 10 tools & 10 useful res...

7y Ann Smarty

All you need to start your new online venture: 10 ...

Are you starting a new online business? It’s always overwhelming! Here’s your ultimate resource list to help. Maybe you have had an idea f...

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Q&A: EditorEye’s Nick Gregg on how to stay ahead of the curve as a marketer
Analytics

Q&A: EditorEye’s Nick Gregg on how to stay ahead of the curve as a mark...

7y Guest Writer

Q&A: EditorEye’s Nick Gregg on how to stay ahe...

ClickZ caught up with EditorEye CEO Nick Gregg to find out about the Catalyst marketing tool, and how competitor intelligence and news tracking can he...

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It’s time to deal with the next fraud frontier: attribution
Ad Industry Metrics

It’s time to deal with the next fraud frontier: attribution

7y Alan Beiagi

It’s time to deal with the next fraud frontier: at...

While ad fraud has become part of every marketer’s vocabulary, attribution fraud—the practice of gaming outdated attribution models to justify self-se...

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10 marketing metrics to master for first-time startup owners
Acquisition

10 marketing metrics to master for first-time startup owners

7y Amanda DiSilvestro

10 marketing metrics to master for first-time star...

When you’re just starting out as a business owner it’s easy to become wrapped up in the seemingly endless number of metrics you *need* to pay attentio...

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Move up the metrics value chain: social shares are great, but only if they lead to outcomes
Analytics

Move up the metrics value chain: social shares are great, but only if they ...

7y Adam Singer

Move up the metrics value chain: social shares are...

Something I’m asked frequently at conferences and from marketers is what metrics they should be striving for from their social media marketing. They ...

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How to report on your true mobile CPA
Acquisition

How to report on your true mobile CPA

8y Kelley Schultz

How to report on your true mobile CPA

As consumers continue to move away from their desktops and spend more time on their smartphones and mobile devices, marketers too need to shift their ...

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The three Vs of contact data: verify and validate for value
Acquisition

The three Vs of contact data: verify and validate for value

8y Luke Richards

The three Vs of contact data: verify and validate ...

A new report highlights the importance of clean contact data for marketers who want to ensure they are communicating effectively and providing the bes...

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