Google announces Optimize and Session Quality Score
Actionable Analysis

Google announces Optimize and Session Quality Score

8y Clark Boyd

Google announces Optimize and Session Quality Scor...

Google has announced on its Analytics blog and at SMX East the launch of some intriguing updates to its Analytics platform, notably a free version of ...

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Do the world’s top restaurant websites have the mobile ingredients right?
Acquisition

Do the world’s top restaurant websites have the mobile ingredients right?

8y Andy Favell

Do the world’s top restaurant websites have the mo...

All restauranteurs have plenty to learn from a gastronomic tour of top chef’s mobile sites. Read More...

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Seven reasons tracking calls and conversions from brand keyword terms empowers marketers
Acquisition

Seven reasons tracking calls and conversions from brand keyword terms empow...

8y Kevin Lee

Seven reasons tracking calls and conversions from ...

Sponsored content in collaboration with Marchex.  When it comes to brand keyword bidding, most tests show that it makes sense to bid on brand keywords...

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Tencent's Emily Ma on the challenges for marketers in China
Analytics

Tencent's Emily Ma on the challenges for marketers in China

8y Sophie Loras

Tencent's Emily Ma on the challenges for marketers...

Emily Ma, product director of Tencent’s advertising platform products department, was a keynote speaker at ClickZ Live Shanghai where she discus...

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Seven ways to future-proof your digital strategy
Asia

Seven ways to future-proof your digital strategy

8y Sophie Loras

Seven ways to future-proof your digital strategy

Nurcin Erdogan Loeffler, head of strategy and innovation, Vizeum China, outlines the seven ways businesses can future proof their digital strategies. ...

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What does the modern marketer look like in a multichannel world?
Analyzing Customer Data

What does the modern marketer look like in a multichannel world?

8y Sophie Loras

What does the modern marketer look like in a multi...

In today's multichannel world how can marketers use data to ensure the experience a customer receives is relevant to them? Read More...

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14 ways to reduce your site's bounce rates
Analytics

14 ways to reduce your site's bounce rates

8y Graham Charlton

14 ways to reduce your site's bounce rates

I’ve often looked at bounce rates and associated metrics as a way to measure the general stickiness and appeal of a website. In my case, this ha...

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11 lessons you can learn from your site search data
Acquisition

11 lessons you can learn from your site search data

8y Graham Charlton

11 lessons you can learn from your site search dat...

The terms that customers type into your site search function can help you to gain an understanding of user behaviour and can be used to optimise your ...

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How to create your own segments in Google Analytics
Acquisition

How to create your own segments in Google Analytics

8y Graham Charlton

How to create your own segments in Google Analytic...

Google Analytics comes with lots of standard reports and settings, but with a little customisation you can extract much more value.  One way is to cre...

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11 tweets and takeaways from ClickZ Live and Shift San Francisco
Acquisition

11 tweets and takeaways from ClickZ Live and Shift San Francisco

8y Graham Charlton

11 tweets and takeaways from ClickZ Live and Shift...

Yesterday was the first day of ClickZ Live and Shift San Francisco, an event which attracted more then 500 attendees. It featured speakers from Accen...

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Five hard-hitting tips for boosting online conversion rates
Actionable Analysis

Five hard-hitting tips for boosting online conversion rates

8y Robert Mening

Five hard-hitting tips for boosting online convers...

The web doesn’t have a traffic problem, but it has a conversion problem. Read More...

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Programmatic advertising: what's the difference between good and bad data?
Actionable Analysis

Programmatic advertising: what's the difference between good and bad data?

8y Evan Magliocca

Programmatic advertising: what's the difference be...

Marketers need to know what’s in their data and trim out the filler to provide continuous, data-driven ROI for their brands. Read More...

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Ofcom dives into ‘digital detox’ data in new report
Actionable Analysis

Ofcom dives into ‘digital detox’ data in new report

8y Luke Richards

Ofcom dives into ‘digital detox’ data in new repor...

The 2016 Communications Market Report from Ofcom has shed some fresh light on the latest behavioural trends of UK consumers and how they are connectin...

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How 'Next Logical Product' could trigger more email success
Actionable Analysis

How 'Next Logical Product' could trigger more email success

8y Ryan Phelan

How 'Next Logical Product' could trigger more emai...

As consumers, we live in a real-time world. We have the technology to access the information we need, when and where we want it, and the "when" is usu...

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Remarketing: wouldn’t they just come back anyway?
Analytics

Remarketing: wouldn’t they just come back anyway?

8y Michael Barber

Remarketing: wouldn’t they just come back anyway?

A new starter in Team SaleCycle recently asked me the following question… “Wouldn't they just come back anyway?” Read More...

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American Apparel: driving customer centricity in an omnichannel world
Acquisition

American Apparel: driving customer centricity in an omnichannel world

8y Sophie Loras

American Apparel: driving customer centricity in a...

American Apparel's chief digital officer discussed the future of retail, the importance of delivering value to the consumer, and strategies for an IoT...

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Finding intelligence to act on from big data: a five step approach
Actionable Analysis

Finding intelligence to act on from big data: a five step approach

8y Evan Magliocca

Finding intelligence to act on from big data: a fi...

Every marketer has been sitting with his or her analytics team, reviewing an overwhelming spreadsheet of data points. It tends to hurt your eyes and y...

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How to create winning ad copy using a scientific approach
Acquisition

How to create winning ad copy using a scientific approach

8y Purna Virji

How to create winning ad copy using a scientific a...

I have a question for you: what’s the program you first turn to when creating your ad copy? If you’re like the majority of people today, your answer w...

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How new analysts can take their skills to the next level
Analytics

How new analysts can take their skills to the next level

8y Adam Singer

How new analysts can take their skills to the next...

As I’ve been writing about tools and tactics quite a bit lately, I thought for this month’s column I’d take a step back and share some ideas on how yo...

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Why data science can make applications smarter
Analytics

Why data science can make applications smarter

8y Janet Bastiman

Why data science can make applications smarter

Computer scientists are continually looking to make applications smarter: not just doing things better, but doing new things. But how do you make an a...

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Advertisers focus social media spend on brand awareness
Acquisition

Advertisers focus social media spend on brand awareness

8y Al Roberts

Advertisers focus social media spend on brand awar...

Yesterday, Facebook reported blow-out earnings that handily beat Wall Street analyst expectations. The world’s largest social network generated ...

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Google launches imported call conversions
Acquisition

Google launches imported call conversions

8y Al Roberts

Google launches imported call conversions

If the internet killed the phone call, the smartphone has revived it. While more and more business is conducted without human interaction, there are s...

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10 content marketing tools to boost your productivity
Analytics

10 content marketing tools to boost your productivity

8y Ann Smarty

10 content marketing tools to boost your productiv...

Content marketing includes so many tasks and processes that it can be very overwhelming. You need a solid toolset to keep it well organized. Productiv...

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Facebook unveils App Event Optimization
Acquisition

Facebook unveils App Event Optimization

8y Al Roberts

Facebook unveils App Event Optimization

Competition is rife for mobile app developers, and many spend significant sums of money driving installs of their apps. The world’s largest soci...

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How effective is 360 video really?
Acquisition

How effective is 360 video really?

8y Sophie Loras

How effective is 360 video really?

Can 360 video advertisements drive more engagements than regular video ads? Google partnered with Columbia Sportswear to find out and discovered it's ...

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How Hadoop can help marketers better process data and enhance UX
Actionable Analysis

How Hadoop can help marketers better process data and enhance UX

8y Jay Marwaha

How Hadoop can help marketers better process data ...

With a little help from some algorithms and machine learning, marketers may soon be able to tap into the power of Hadoop, a programming framework that...

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Five steps to report marketing results like a boss
Acquisition

Five steps to report marketing results like a boss

8y Adam Singer

Five steps to report marketing results like a boss

If you don’t have a boss that expects you to deliver results reports on your programs today, you will in the future. But regardless of your current or...

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