Quality counts for in-app purchasers
Acquisition

Quality counts for in-app purchasers

8y Sophie Loras

Quality counts for in-app purchasers

Only a fraction of users spend money on in-app purchases, but those who do, spend up big, according to a report from AppsFlyer. The State of In-App Sp...

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Three ways to create insights from consumers’ click histories
Actionable Analysis

Three ways to create insights from consumers’ click histories

8y Deren Baker

Three ways to create insights from consumers’ clic...

Without any action behind it, data is just a bunch of numbers. Clickstream data is particularly valuable, providing insights about what consumers are ...

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17 inspirational examples of data visualization
Actionable Analysis

17 inspirational examples of data visualization

8y Graham Charlton

17 inspirational examples of data visualization

We can all collect masses of data, but it only becomes useful when we use it to make a clear point. This is where data visualization comes in. Showing...

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15 data visualisation tools to help you present ideas effectively
Analytics

15 data visualisation tools to help you present ideas effectively

8y Christopher Ratcliff

15 data visualisation tools to help you present id...

The number of digital skills you need in order to be a functional and useful member of your organisation are increasing at a rate you might be struggl...

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Four key metric groups for B2B marketers
Actionable Analysis

Four key metric groups for B2B marketers

8y Adam Singer

Four key metric groups for B2B marketers

While on the consulting side, I spent a good deal of my time working on B2B technology and healthcare companies. I worked on digital marketing and an...

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How technology and data has driven innovation for Graze
Analyzing Customer Data

How technology and data has driven innovation for Graze

8y Graham Charlton

How technology and data has driven innovation for ...

Graze has grown rapidly over the last few years, to the extent that it’s now one of the most recognisable healthy snack brands in the world. At ...

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Is content marketing really working? Advice and insight from #ClickZChat
Acquisition

Is content marketing really working? Advice and insight from #ClickZChat

8y Matt Owen

Is content marketing really working? Advice and in...

We talk a lot about content. How to make it, what makes it work, how to measure it’s effects, if there’s too much of it and more. The fact that we’re ...

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Filling in the data gaps: How content can be used as a tool for targeting audiences
Analyzing Customer Data

Filling in the data gaps: How content can be used as a tool for targeting a...

8y Rebecca Sentance

Filling in the data gaps: How content can be used ...

Have we been measuring content the wrong way? Inbar Yagur, Senior Content Strategist at Taboola, gave a talk at the Content Marketing Association Dig...

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Report: millennials are more likely to share an ad (but also to mute it)
Analytics

Report: millennials are more likely to share an ad (but also to mute it)

8y Tereza Litsa

Report: millennials are more likely to share an ad...

Advertising to millennials can be challenging, especially when there’s a lack of understanding towards their needs. Here’s what you need t...

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Nine free tools for measuring social ROI
Acquisition

Nine free tools for measuring social ROI

8y Rebecca Sentance

Nine free tools for measuring social ROI

It’s widely agreed across the marketing industry by now that social media is an important part of any marketing strategy. And as with any marketing s...

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Everything we learned about beacons and proximity marketing from #ClickZChat
Attribution

Everything we learned about beacons and proximity marketing from #ClickZCha...

8y Matt Owen

Everything we learned about beacons and proximity ...

Over the past few weeks we’ve largely used #ClickZChat as a chance to delve into the pros and cons of content and social, but this week we thought we’...

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Taking your analytics practice to the next level: summary of ClickZ Live NYC panel
Actionable Analysis

Taking your analytics practice to the next level: summary of ClickZ Live NY...

8y Adam Singer

Taking your analytics practice to the next level: ...

As both a Googler and ClickZ team member, I recently attended and participated in the always-inspirational ClickZ Live New York event. Along with Kat...

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Google Analytics: A guide to confusing terms
Analytics

Google Analytics: A guide to confusing terms

8y Rebecca Sentance

Google Analytics: A guide to confusing terms

Google Analytics is a hugely useful and in-depth tool for measuring and monitoring your website’s performance, as long as you can learn its language. ...

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How three financial service brands are killing it on Instagram and Pinterest
Actionable Analysis

How three financial service brands are killing it on Instagram and Pinteres...

8y Matt Owen

How three financial service brands are killing it ...

Last week I wrote about the general performance of B2B brands on various social channels. One of the most interesting takeaways was that, despite the ...

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A guide to the types of search filter and how to use them
Acquisition

A guide to the types of search filter and how to use them

8y Matt Isherwood

A guide to the types of search filter and how to u...

Filling out forms is one of the hassles of using websites that designers often work hard to minimise. However on ecommerce sites there are several dif...

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Six ways high performing CMOs outpace their competitors
Attribution

Six ways high performing CMOs outpace their competitors

8y Mathew Sweezey

Six ways high performing CMOs outpace their compet...

High performing CMOs rate their general businesses health stronger than their direct competitors. This finding comes from the State of Marketing 2016 ...

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Study: Marketers are clueless on cross-channel measurement
Ad Industry Metrics

Study: Marketers are clueless on cross-channel measurement

8y Mike O'Brien

Study: Marketers are clueless on cross-channel mea...

A new study from Origami Logic highlights how much marketers struggle with cross-channel measurement. How can they make data less overwhelming? Read M...

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A guide to understanding the different types of data available to marketers
Analytics

A guide to understanding the different types of data available to marketers

8y Kym Reynolds

A guide to understanding the different types of da...

 Your customers are engaging with your business across an increasing number of touchpoints – websites, social media, in-store, mobile and tablets. But...

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Customers don’t want to be surveyed but they do want to be heard
Actionable Analysis

Customers don’t want to be surveyed but they do want to be heard

8y Dale Roberts

Customers don’t want to be surveyed but they do wa...

Customers want to be understood, businesses want to understand them and yet satisfaction surveys have become anything but satisfying. That’s because ...

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What is customer retention and why is it important?
Analyzing Customer Data

What is customer retention and why is it important?

8y Graham Charlton

What is customer retention and why is it important...

Customer retention has often been overlooked in favour of acquisition, but it’s something no business should be ignoring.  The best strategy is ...

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Six essential steps to present data persuasively
Analytics

Six essential steps to present data persuasively

8y Adam Singer

Six essential steps to present data persuasively

“The graphic method has considerable superiority for the exposition of statistical facts over the tabular. A heavy bank of figures is grievously weari...

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Blenheim Chalcot acquires analytics firm iJento
Acquisition

Blenheim Chalcot acquires analytics firm iJento

8y Graham Charlton

Blenheim Chalcot acquires analytics firm iJento

Last week, Blenheim Chalcot announced the acquisition of customer journey analytics firm iJento. I’ve been talking to Jonathan Attwood, CEO of f...

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Study suggests that ‘peak content’ has been reached for brands
Analytics

Study suggests that ‘peak content’ has been reached for brands

8y Chris Lake

Study suggests that ‘peak content’ has been reache...

TrackMaven’s recent research into the state of content marketing for brands makes for some difficult reading if, like me, you’re planning a content st...

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Six tips on measurement from the IAB Programmatic Marketplace
Actionable Analysis

Six tips on measurement from the IAB Programmatic Marketplace

8y Mike O'Brien

Six tips on measurement from the IAB Programmatic ...

Not getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution. Read More...

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10 great UX features from the Airbnb website
Acquisition

10 great UX features from the Airbnb website

8y Graham Charlton

10 great UX features from the Airbnb website

Airbnb has been very successful, to say the least. Of course, a disruptive business model has been a big factor, but a great user experience has playe...

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When a brand picks a marketing team, why is CRO always on the bench?
Acquisition

When a brand picks a marketing team, why is CRO always on the bench?

8y Paul Rouke

When a brand picks a marketing team, why is CRO al...

At the end of 2015 I started a Twitter conversation with some of the world’s leading experts on conversion optimisation. It all centred on the questi...

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Why modern copywriters must be fluent In analytics
Analytics

Why modern copywriters must be fluent In analytics

8y Adam Singer

Why modern copywriters must be fluent In analytics

The world for marketers is changing … from “tell me how great your campaigns are” to “show me the actual results.” For copywriters, this matters too. ...

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