Only a fraction of users spend money on in-app purchases, but those who do, spend up big, according to a report from AppsFlyer. The State of In-App Sp...
View articleWithout any action behind it, data is just a bunch of numbers. Clickstream data is particularly valuable, providing insights about what consumers are ...
View articleWe can all collect masses of data, but it only becomes useful when we use it to make a clear point. This is where data visualization comes in. Showing...
View articleThe number of digital skills you need in order to be a functional and useful member of your organisation are increasing at a rate you might be struggl...
View articleWhile on the consulting side, I spent a good deal of my time working on B2B technology and healthcare companies. I worked on digital marketing and an...
View articleGraze has grown rapidly over the last few years, to the extent that it’s now one of the most recognisable healthy snack brands in the world. At ...
View articleWe talk a lot about content. How to make it, what makes it work, how to measure it’s effects, if there’s too much of it and more. The fact that we’re ...
View articleHave we been measuring content the wrong way? Inbar Yagur, Senior Content Strategist at Taboola, gave a talk at the Content Marketing Association Dig...
View articleAdvertising to millennials can be challenging, especially when there’s a lack of understanding towards their needs. Here’s what you need t...
View articleIt’s widely agreed across the marketing industry by now that social media is an important part of any marketing strategy. And as with any marketing s...
View articleOver the past few weeks we’ve largely used #ClickZChat as a chance to delve into the pros and cons of content and social, but this week we thought we’...
View articleAs both a Googler and ClickZ team member, I recently attended and participated in the always-inspirational ClickZ Live New York event. Along with Kat...
View articleGoogle Analytics is a hugely useful and in-depth tool for measuring and monitoring your website’s performance, as long as you can learn its language. ...
View articleLast week I wrote about the general performance of B2B brands on various social channels. One of the most interesting takeaways was that, despite the ...
View articleFilling out forms is one of the hassles of using websites that designers often work hard to minimise. However on ecommerce sites there are several dif...
View articleHigh performing CMOs rate their general businesses health stronger than their direct competitors. This finding comes from the State of Marketing 2016 ...
View articleA new study from Origami Logic highlights how much marketers struggle with cross-channel measurement. How can they make data less overwhelming? Read M...
View articleYour customers are engaging with your business across an increasing number of touchpoints – websites, social media, in-store, mobile and tablets. But...
View articleCustomers want to be understood, businesses want to understand them and yet satisfaction surveys have become anything but satisfying. That’s because ...
View articleCustomer retention has often been overlooked in favour of acquisition, but it’s something no business should be ignoring. The best strategy is ...
View article“The graphic method has considerable superiority for the exposition of statistical facts over the tabular. A heavy bank of figures is grievously weari...
View articleLast week, Blenheim Chalcot announced the acquisition of customer journey analytics firm iJento. I’ve been talking to Jonathan Attwood, CEO of f...
View articleTrackMaven’s recent research into the state of content marketing for brands makes for some difficult reading if, like me, you’re planning a content st...
View articleNot getting too complicated with metrics is just one important point covered in an IAB conference session all about attribution. Read More...
View articleAirbnb has been very successful, to say the least. Of course, a disruptive business model has been a big factor, but a great user experience has playe...
View articleAt the end of 2015 I started a Twitter conversation with some of the world’s leading experts on conversion optimisation. It all centred on the questi...
View articleThe world for marketers is changing … from “tell me how great your campaigns are” to “show me the actual results.” For copywriters, this matters too. ...
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