Taking the time to test different headline options could give you a huge boost in the amount of traffic your content marketing can generate - it's worth the extra time and effort to test.
Using Amazon as an example, it's clear that a narrative-based approach can help a business see improved results in execution, communication, and testing, as well as a boost to the bottom line.
Google is apparently looking to extend Internet access across the globe by spending big on new satellites.
This column comes in video form, with a visual explanation of how to design high-converting landing pages for mobile.
It's a shame that more industries, like the Certified Pre-Owned car industry, don't give second owners the extensibilty they expect. Without the possibility of upgrading re-sale products, you are losing out on potential revenue.
For years we have paid careful attention to Amazon's successes. This column shares a few secrets about what makes the company so incredibly successful and a formidable competitor to every business out there.
As younger generations grow increasingly dependent on isolating technology to stay in touch, perhaps a new breed of social media services that aim to bring people physically together will begin to emerge.
Data breach, identity protection, customer security - these are terms that never concerned marketers much. But as we head into SXSW this year, marketers have customer security top of mind.
If cable companies can modernize and improve their customer service, they will be on their way to competing with the more modern companies. But continually ignoring the warning signs means they are dinosaurs, and will soon die out.
A look at which brands managed to capture search and meet the expectations of potential customers arriving at their landing pages, and which ones did not.