There's a big difference between selling and helping customers buy what you sell. Do you know what it is?
As marketers are given better tools for storytelling, it may become harder for companies to deliver on the promises they are making.
There can be a huge discrepancy between what companies think they are promising and what customers actually receive. How can you fix this for your brand?
High-quality creative execution is rarely the direct result of a creative brief. But that can be changed! We want to see your briefs so we can help you improve them.
Taking the time to test different headline options could give you a huge boost in the amount of traffic your content marketing can generate - it's worth the extra time and effort to test.
Using Amazon as an example, it's clear that a narrative-based approach can help a business see improved results in execution, communication, and testing, as well as a boost to the bottom line.
Google is apparently looking to extend Internet access across the globe by spending big on new satellites.
This column comes in video form, with a visual explanation of how to design high-converting landing pages for mobile.
It's a shame that more industries, like the Certified Pre-Owned car industry, don't give second owners the extensibilty they expect. Without the possibility of upgrading re-sale products, you are losing out on potential revenue.
For years we have paid careful attention to Amazon's successes. This column shares a few secrets about what makes the company so incredibly successful and a formidable competitor to every business out there.