Google Satellite Internet Project Will Cost More Than $1 Billion
Google is apparently looking to extend Internet access across the globe by spending big on new satellites.
ROI Marketing
How to Design High-Converting Mobile Landing Pages
This column comes in video form, with a visual explanation of how to design high-converting landing pages for mobile.
Upgradeability, Extensibility, and the Re-Sale Market
It's a shame that more industries, like the Certified Pre-Owned car industry, don't give second owners the extensibilty they expect. Without the possibility of upgrading re-sale products, you are losing out on potential revenue.
#CZLNY: Amazon’s Performance Secrets
For years we have paid careful attention to Amazon's successes. This column shares a few secrets about what makes the company so incredibly successful and a formidable competitor to every business out there.
The Isolation of Social Media
As younger generations grow increasingly dependent on isolating technology to stay in touch, perhaps a new breed of social media services that aim to bring people physically together will begin to emerge.
SXSW, Not All That Keeps CMOs Up at Night
Data breach, identity protection, customer security - these are terms that never concerned marketers much. But as we head into SXSW this year, marketers have customer security top of mind.
It’s OK for the Old Dinosaurs to Die
If cable companies can modernize and improve their customer service, they will be on their way to competing with the more modern companies. But continually ignoring the warning signs means they are dinosaurs, and will soon die out.
Super Bowl 2014 Advertisers: Did They Win the Search Game?
A look at which brands managed to capture search and meet the expectations of potential customers arriving at their landing pages, and which ones did not.
Why Everything You Thought About Mobile Might Be Wrong
When was the last time you and your executives watched users try to find things on your mobile experience?
3 Digital Marketing Trends to Watch Out For in 2014
With 2013 completely behind us, it's time to set your sights on upcoming digital marketing trends; some new, but others familiar and evolving.
