SXSW, Not All That Keeps CMOs Up at Night
Data breach, identity protection, customer security - these are terms that never concerned marketers much. But as we head into SXSW this year, marketers have customer security top of mind.
ROI Marketing
It’s OK for the Old Dinosaurs to Die
If cable companies can modernize and improve their customer service, they will be on their way to competing with the more modern companies. But continually ignoring the warning signs means they are dinosaurs, and will soon die out.
Super Bowl 2014 Advertisers: Did They Win the Search Game?
A look at which brands managed to capture search and meet the expectations of potential customers arriving at their landing pages, and which ones did not.
Why Everything You Thought About Mobile Might Be Wrong
When was the last time you and your executives watched users try to find things on your mobile experience?
3 Digital Marketing Trends to Watch Out For in 2014
With 2013 completely behind us, it's time to set your sights on upcoming digital marketing trends; some new, but others familiar and evolving.
Complex Sales and the Persona Creation Process
These are the four factors that will determine the intricacy of your digital ecosystem's persuasive process and that define a complex sale.
Social Logins: Maximizing Conversions & Engagement
Bryan Eisenberg shares tips to help marketers improve their blog conversions, whether for leads, customers, subscribers, engagement or other goals.
Google Glass: Half Empty or Half Full?
Google Glass has very few "applications" as we know them. Columnist Jack Aaronson shares his experience using Google Glass and contemplates the marketing possibilities.
Interactive Wireframing Comes of Age
If you are still making plain old static wireframes, it's time to start adding life to them: a clearer understanding of your project's flow will save you time and money later.
Are Social Media Metrics Lying About Your Brand and Customer Interactions?
Great metrics often disguise mediocre performance. That’s what happens when metrics are focused inwardly on company performance instead of customer experience; it happens everywhere, but nowhere is it as pernicious as in social media.
