I decided to write this as a simple reminder to all marketers of a point we forget too often and how it continues to turn our industry into a playing field of guesswork that wastes both time and money.
Both good design and an eye toward usability are necessary for a design to work.
Digital metrics can be measured by three categories - reach, conversion, and cost.
If you've spent a ton of money to make multi-channel user experiences possible, why not spend the time to tighten up the procedures that will ensure these tools have accurate information?
Are there particular elements that decide certain behaviors on a website?
If you are a mom-and-pop shop, are you shooting yourself in the foot because you haven't done a redesign since the HTML5 revolution?
In the near future, companies that will get great rankings won't think of their websites and digital content as the center of the universe; they will think of the customer as the center of the universe.
Today personalization is reaching beyond its simple roots and finding more useful purposes…and connected devices are getting in on the action.
Many social media efforts are like trying to get healthy with the shake weight: lots of motion, very few results.
In your design ad development phases, do you make room for the ability to make drastic changes late in the game?